Thursday, August 23, 2012

Business News: Chinese mainland toy companies how develop may not be eliminated


n the first half of this year, affected by the debt crisis, European and American toys consumer market remains in the doldrums. At the same time, Europe and the United States and other countries have to improve toy safety and environmental standards. In the case of weak demand in foreign markets, Dongguan toy companies is through the expansion of the industry antennae, strengthen the cultural and creative industries fusion upgrade from selling products to selling culture "gradually move out of the shadow of reduced orders. (Source: Southern Metropolis Daily Southern NetworkReview: "selling culture" certainly better than "selling products" came out on top, but this is unlikely because of weak market demand, and the moment the Catálogo de Juguetes toy business transformation secrets. Toys behind the excellent culture and values ​​of the formation is not achieved overnight, how to enhance the output is worth pondering.Luxury car lying gun useless reflectionThe Dongguan Times" reported: Zhangmutou BMW gave the driver case after less than 10 days, another BMW accident, but fortunately this is only a small accident. The day before clock, the the Dongcheng sun holiday cell door building in front of banks in the avoidance of a motorcycle, a red BMW car, the driver slammed on the foot throttle, the results of the bank door crashed. According to the Dongcheng traffic police brigade police, accident did not cause casualties igogo
Review: BMW accident, the substance of this motorists accident. However, in the media and netizens convention, luxury car gradually become Dandyism money but no cultural image of the spokesperson. Well-known brands such lying gun, perhaps far from helpless in the reflection problem, and have actually left the prejudices of a feather. (Source: Southern Metropolis Daily Southern Network)Fuzzy respond less betterGuangzhou Daily" reported: Third Dongguan Charity Day "event organizing committee since August 6, to the themes and forms of social collection activities, get enthusiastic public response, the organizing committee has received a total of just 11 days residents have suggested that more than 200 copies the solicitation after continued to provide tiendas de juguetes online advice to the public, the organizing committee decided to call for time until August 26. Subsequently, according to members of the public proposals and integrated the actual situation to determine the program of activities of the Charity Day.Comments: Today the general loss of confidence in charitable activities, in order to pull back the public enthusiasm obviously can not do without open, transparent word. Residents have suggested that it is necessary to develop the program of activities, but an the consolidated actual situation "very steep doubt, such a statement or less the better
Entitled "toy manufacturers want to expand the domestic Breakout" mentioned in the text: "the joint announcement by the Federation of Hong Kong Industries, the Hong Kong Toys Council, and the Hong Kong toy manufacturers in Hong Kong toy industry opportunities and challenges survey the disclosure surface the weak economy in Europe and the United States, 67.8% of the respondents considered offensive mainland market to Hong Kong toy industry a new way, 49.7% of the companies surveyed plan to increase domestic sales accounted for the proportion of the overall turnover and 30.2% of its domestic sales turnover is expected to be increase of 5% or more in the future. " And pointed out that the Mainland toys total sales is far less than the United States, but future toy sales in the Mainland will be double-digit growth and great potential. Toy is a cultural industry, Hong Kong enterprises than foreign companies more familiar with Chinese culture, so expanding The natural advantage of the toy market in the Mainland. "
Whether the toy market in the Mainland to Hong Kong's toy industry a new way? Future toy market sales in the Mainland will be double-digit growth?In recent years, due to the impact of the financial crisis, many Hong Kong businessmen are more concerned than before, the mainland market, but most of them still in a wait-and-see stage. This article will domestic market conditions for some in-depth analysis, and hope to be able to bring some useful lessons to the toy market in the Mainland for Hong Kong businessmen to Juguetes baratos develop. Mainland toy market: the small scale of the potential20 years years of toys commercialization of the development of the market, compared with Europe and the United States 100 years of development, the maturity of the market and the size of the gap is big.U.S. Toys "R" Us from 2006 in China to expand the market, out of the 28 toy shop chain in the mainland market, 2011 sales are expected to more than 300 million yuan in its global revenues of $ 13.909 billion scale, accounting for only a small percentage. This is where the most critical reason: the small scale of China's toy market. However, China's large population and steady economic development, the toy market has great potential igogo
Starting from the 1990s, many toy companies brand strength has begun to develop the mainland market and its characteristics of innovative and high quality products, has brought a breath of fresh air for the toy market in the Mainland.At present, although the Hong Kong businessmen toy brands in the Mainland is still a place, but a small proportion Radio Control of the overall.Some Hong Kong businessmen to enter the mainland market for some time, due to poor performance and exit. Huaxing toys, for example. 1996 to develop the mainland market, infant toys, good sales, basically the top three sales in Beijing mall. In 2000, due to changes in the environment of the mainland market, especially in shopping malls selling environment changes, Huaxing toys began to withdraw from the market, largely withdrew from the domestic toy business channels in 2001. Huaxing toys, founded in 1979, the first anniversary of the 2009 "Smart Union shut down event went out of business

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