Saturday, September 29, 2012
Global Business the FY: traditional mobile phone industry is facing the reform to the development of the smart phone trend
Tentacles extend to a little bit of the past two years by a wave of intelligent, domestic mobile phone is in full rise and gradually mastered the dominance of the domestic market at comprar movil android the same time, the development overseas. The explosive growth of mobile phone manufacturers in China can not be ignored is the global popularity of mobile Internet has played a role. However, in order to be long-term foothold in the market, the Chinese mobile phone manufacturers also face platform dependent, low-cost dependent channels rely on independent igogo innovation, and many worry.Domestic mobile phone manufacturers by the the intelligent wave of the rise of the popularity of mobile Internet contributed
Some people joked that the telecommunications exhibition this year is the rave of the domestic mobile phone manufacturers. In fact, this is only the domestic mobile phone Sturm und Drang in recent years, a microcosm of the status quo.In the past, the Chinese mobile phone market has been foreign brands such as Nokia, Motorola, though, is in front of her house, but domestic manufacturers always plays the humble role, either in quality or brand reputation exist with foreign giants a small gap, and even called a cottage synonymous. However, the mobile Internet Big Wave scouring the face of the domestic mobile phone has a new look.
Ministry of Industry and the latest release of the latest data show that from January to August 2012, the national mobile phone market shipments totaled 274,252,000, an increase of 10.1% over the same period last year, which 2G mobile phone shipments reached 125.234 million, compared with the previous year earlier, down 27.1%, 3G mobile phone shipments reached 149.018 million, an increase of 92.4% over the same period last year. The composition of the domestic and foreign mobile phone brands, from January to August 2012, domestic new listing 2580 models, accounting for 94.5% of the total mobile phone market new products, shipments 213,173,000, accounting for 77.7% of the total volume of the phone. 3G mobile phone, the domestic brands a share for TD-SCDMA mobile phone 84.6% WCDMA mobile phone 59.4%, 82.5% of the CDMA 2000 mobile phone.
In stark contrast, the data in the smartphone market research comprar moviles android report released by the end of August, according to the authority of the U.S. market research firm HISiSuppli: Cool associated represented in the first half of 2012, four local mobile phone brand out shipments, nearly 50% of the overall share of the overall is significantly beyond the foreign brand's share.
An abstract behind the numbers, the decline in influence of foreign brands and domestic mobile phone quickly position. The past two years, China cool associated traditional hardware vendors continue deep plowing in the era of smart phones secret agents, the inherent advantages of expanding; the millet technology (microblogging), grand representatives of Internet companies trying to own the Internet experience with mobile Internet grafting, to create the unique characteristics; market such as Meizu so unique mobile phone manufacturers to perfect the product to win over the hearts of many users, and gradually establish their own brands in the market flag ...... the camp lined, new, and deeply domestic smartphone market presented a prosperity. At the same time, the constant expansion of the domestic mobile phone market, but also for the global popularity of mobile internet set a lot.
Domestic phone want to lift the global market leader in the banner, still need to break through the number of checkpoints
However, the carnival behind the hidden potential of the domestic mobile phone a little bit of surface, lie in the presence of a large mountain after a heavy weight.
Lack of capability of independent innovation and patent accumulation is insufficient. Mishap almost all domestic mobile phone manufacturers are present, compared with Apple, Samsung and other foreign manufacturers, domestic mobile phone in terms of innovation capacity or in patent accumulation has a large gap. Century comprar tablet android online battle between Samsung and Apple recently created a hubbub and controversy between Google and Ali cloud, sounded the alarm of intellectual property for the domestic manufacturers.
Platform dependence homogeneity predicament. Total Android smartphone market today, iOS, WP, Blackberry, Bada, Symbian, WM, MeeGo dozens of operating systems, including Android and iOS two accounted for more than 80% of the market share and profits, and other vendors in the remaining struggling in the cramped space. Given Android's openness dominant advantage, more than 90% of the domestic manufacturers have adopted the Android system by chicken-practice indeed for domestic mobile phone manufacturers to save a lot of time and effort. However, worries also go hand in hand, over-reliance on Android, in addition to bring product homogenization, easily manipulated by others also makes the domestic mobile phone manufacturers in the development process igogo
Low-end mobile phone "spokesperson"? The reason why domestic mobile phone can quickly position in the market, its high with cheap not unrelated. Negative impact of domestic manufacturers have obvious advantages in the field of thousands of intelligent machines, but in the high-end market has little or nothing dazzling products, resulting mainly focused on two aspects: First, the low-end impression left to the consumer, not conducive to brand comprar tablet android building; excessive price wars tend to make the plight of the manufacturers caught . Therefore, the future is how to tear a hole in the high-end market, will lie in the domestic mobile phone on a boulder on the road ahead.
In addition, over-reliance on carrier channels and the lack of influence of the brand, is also the problem of domestic mobile phone can not be avoided. All in all, in order to rush to the commanding heights of the market, and plug in the banner made by the Chinese "Chi", the domestic mobile phone manufacturers need to break through a series of hurdles.
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