Latest business information: Amazon tablet PC market fighting and repeated wins

Amazon saw an opportunity in the field of small-sized tablet PC, has introduced a series of considerable market potential for the product. Although the current business model of the tablet PC market is varied, but the Amazon "Kindle" mode means that Google and Apple to be careful.Not long ago, Amazon (Amazon) high-profile proudly released Kindle Fire HD series.With a full range of new tablet PCs, e-book reader and product features that focus on consumer demand, Amazon is like the American League of Professional Wrestlinguse the wave of attacks smack-down) as unstoppable. The overlord of this area of ​​electronic commerce, take aim, the consumer's wallet, face competition, to establish new strongholds in an emerging market tablets chinos On Amazon products conference held last week in Santa Monica, the company's Kindle Fire Tablet PC 7-inch and 9-inch two products online at the same time force to sniper Google Nexus 7 and Apple iPad. Obviously, Amazon has done market research and know to influence consumers need to be successful (as well as their own cloud computing infrastructure). This is a real focus on price and convenience retail business of the company, have this trait, Amazon has been ready for the holiday sales season to flex its muscles.
However, Amazon also need to solve some problems, including the possibility of costly and challenging the contract,fratricide it signed with the content providers, as well as the content on the overall sales. Fortunately, the Tablet PC is still an emerging market segments, and its business model are manifold. Since all major consumer technology companies - Apple Apple Google, MicrosoftSamsung Samsung and Amazon - not only living with a crowded arena, and almost at their own pace, therefore, to see some of them right now becoming radical is a very interesting thing.Apple to focus on product design and profitability - this is reflected in the retail price. But even Apple also reluctant to give up the mid-market. As rumors say, Apple will be released in October of a small size of the Tablet PC. As for how much Apple's profit margins will be squeezed after the product size smaller, it remains to be seen. The other major vendors will carry Google Nexus 7 main attack to win the low-end market, where the situation is just like a traditional PC market similar.
Amazon saw an opportunity in the body of the small size Tablet PC. Last year, to get involved in this major brand manufacturers not proficient customer service, as well as the competitive field of major content providers, Amazon inspire consumers are eager to get a more affordable experience, so the Kindle ONDA V701 Fire came into being.Amazon Why can and why will enter these areas:Concerned about the consumer demandOther vendors easily coveted iPad - it is a very good device, but too expensive. If a price of $ 200 flat products with a high-definition retina screen, and can be easily with one hand to grasp, it will have a strong attraction. Is especially true for those who support the Amazon online retail mode. Buy an iPad can spend to buy two $ 200 small-sized flat panel plus an annual fee of $ 79 the Amazon gold medal Service (Amazon Prime, the service allows consumers to enjoy a year of unlimited streaming video content and free two-day delivery
How many people hate to go shopping during the holiday season? Gold Service for those who are not the tablet media content products provide a boost. Addition to streaming services as the the hypermarkets type of retailer, Amazon still compete on other household items the consumer wallet Therefore stretched.However, if consumers want to buy the iPad as large-size flat-panel, at the same time do not want to spend so much money is it? The mid-market positioning 8.9 feet Kindle Fire HD series starts at $ 299, including a iPad for competitors. It supports 4G LTE, contains data plans, including the price is slightly higherGoogle, Apple, you react to it.Hardware features the same consumer-centricAmazon Kindle Fire positioning as a content channel service, rather than a pure hardware products, but its hardware configuration is also not the laughing stock of the people. Amazon concerned about consumer demand philosophy is reflected in the features of the Kindle Fire HD: consumers want to get a better visual experience, so with 1280 × 800 HD resolution; consumers viewed in a more complex light conditions With dual antenna movies, reading and playing Cube Mini U30GT games, so with polarizing filters and anti-glare technology [According to the preliminary examination of the "Consumer Reports" (Consumer Reports), the technology has been significantly improved experience in order to better Wi-Fi ; Dolby Digital technology dual-speaker design for better audio effects in order to make Skype calls have a front camera; ("Consumer Reports" impressed by the call "from the 7-inch tablet on the best experience, including a two-speaker stereo separation amazing, they are separated by only a few inches).
Attract home users the functionKindle Fire HD has parental controls easy to overlook, but it comes to this type of equipment, excessive use, users of all ages have this problem. Just seen kids Tablet PC With intuitive operation action, you know that this is more powerful devices. Tablet PC consumption of media content, and give it control equipment functionality, which is the Amazon taken a wise strategy, proved once again that the company understand and meet consumer demand in a timely manner.Tablet PC war quickly started it!