Latest Business Information: China mainland tablet market industry trend analysis report

In the triple play, single-channel, single-terminal status quo is broken, user time also become fragmented, different terminal, between the different channels to work together to become very important. Video on the home server, for example, people want at any place, using a variety of terminal can watch seamlessly switch between different terminals at the same time, in addition to the convergence of media and communication, traditional television more emphasis broadcast widely advertised; communication more emphasis on communication. The combination of two traditional mode can also generate more value-added services. For example, the existing IPTV system allows users to watch movies at the same time, the content is recommended by ICOO D50 a friend, even interactive chat with them.Belongs to a fragmented and complex consumer behavior in multi-screen media consumption, less established consumption patterns, and is still in the stage of trial and error, Members are very curious. Consumers want to find a solution, so that they can freely select the content they want to see in the time, the way you like. This consumer behavior is more focus on user experience, rather than the technology platform. The following finishing a few of the more important aspects of the current multi-screen business.Electronic program Consumer video business, through a variety of different terminal consistent interface to help users quickly familiar with the pattern of the page, to enhance the efficiency of the interaction of the igogo
page, and enhance the confidence of users. Generally in accordance with the operator's experience in building different screen user service portal often multi by several business system collection from these business systems planning has reasons, often by different teams or contractors construction, these business style of interaction of the system are often self-contained, are not consistent with each other. For example the same menu to start some business page click the drop-down way, some business page is automatically expanded. If the user can not remember the mode of operation of each menu easily during use, misuse, and increase the difficulty of the user, and also reduce the pleasure of the overall interaction. Do not underestimate this little use traps, if several such setbacks in the process of business access, sufficient to destroy the trust of the user of this business; therefore, should try to maintain the functionality of the standard interface elements, appearance, and Description Language is always consistent between different pages.Traditional electronic program does not necessarily suitable for all screen. For mobile phones, tablet computers and other equipment, the client will get a better user experience than the browser. Localization and function according to the different terminal at the same time, whom design differentiated electronic program to enhance the user experience. However, the consistency of user experience in different terminals is the most always.
Search and discovery of contentWith the development of video services, the number of videos will be more and more, how to quickly find the desired content in the flood of content consumers are most concerned about. The program guide is still content search and discovery of a way, but the need to add more personalized way, according to the user's viewing habits, for example, the programs of interest to the user on the screen more significant local.Through content discovery engine, consumers can easily find content of interest to understand the content of the current hit, increased enthusiasm user, to improve adhesion. Find time reduction, allows consumers to make better use of the time waiting for the bus, rest, and other debris.3 different screen positioningIn cloud computing, triple play, multi-terminal fusion trend, mobile phones, computers and television, who will become the entertainment center? The different terminals have different positioning. TV screen, the MG 705 most suitable for viewing video, but the TV update cycle is generally 7-10 years, is smart TV will inevitably be out of date and reduced to the display screen. And phone update cycle shortened to 18 months, on the one hand, the functions of the smartphone is getting stronger, increasing screen, but on the other hand, in order to hand-held and easy to carry, the size of the phone screen can not be too large. The terminal of the future will be complementary to each other terminal. Phone as a mobile device, you can easily fill the idle time of the user in the outdoors. TV as a leisure terminal to meet the recreational use at home. Tablet PCs, mobile phones and other terminal due to its ease of operation, and can be used as an extension of the TV remote control. Let's read the Internet age has changed dramatically. When reading becomes too easy, convenient, and I have a concern: shallow read will from this instead concentrate on, thinking of the cost point of awkward, over time become a habit of the people.
Writer Wang Meng said so when it comes to network reading. Popular e-book readers, tablet PCs, microblogging moment so that people can read anywhere, the surface, the overall reading rate on the rise, but the quality of reading is on the decline. This fast-food, casual reading, often referred to as light reading.The shallow reading drawbacks: facile, quick, utilitarianMassive expansion of information, the accelerated pace of life, the Internet era, people's reading has greatly changed the way, there are several drawbacks: First, read into the title browser type, content by leaps and bounds, showing a plain characteristics; Second, some people no matter what to read, like a quick fix, no matter what kind of books to read, are tasted, without delving into its meaning, careless; Third, people deep cultural connotation of the so-called useful utilitarian books in droves, but ignored high practical value books. host Bai Yansong said in an interview: About Xinhua Bookstore, the whole is a useful book, exam, health class, books and so on. This society advocated useful, but what is useful to do with money, power, fame and fortune, there used? This trend will only result in increasingly narrow vision of the community, mentality more and impetuous, and this is a very dangerous signal.
Wang Meng said, so read the newspapers, people seemingly omniscient, rhetoric, and in fact the lack of in-depth, systematic thinking. He suggested that people read, do not just be satisfied with browsing, have to learn to read heart sank. Do not read only those who make themselves comfortable, happy book, but also appropriate to read some heavy, laborious book, step-by-step.Some experts pointed out that, the shallow reading will bring readers into a fast, pleasure, the quick throw reading mode, you can not learn the real nutrition. Reading must be a slow-paced, slow speed, because only in the slow reading, readers can from the text to find and feel the pleasure, to train people to deep reflection and exploration habits.The digital age, people why it is difficult deep readingHolding a tablet computer, while drinking coffee while reading a cityscape. For a new generation of readers, microblogging is the most popular way of reading the following social networking sites. The unique style of 140 words or less, so that people in the above release, share, comment content is broken down into bits and jumping, simple text.
Commentator said that microblogging is often previous hot topic nascent, to be replaced by the ensuing new topic, Internet users point of interest in jumping back and forth between pages no longer coherent, thinking, thinking longer-depth, in chasing the new different manipulation should be thinking of in-depth, profound depth to be sacrificed. Some people laugh, network intellectuals became know molecules.Mo Yan, Wang Anyi writers also expressed optimism: Internet microblogging provides the possibility of writing speed PiPo U1 writing away very fast, and then becomes very rough, but still difficult to predict it lead Volkswagen writing to where.For now popular online dictionary, many people just for the sake of its ease of reading, to give up the traditional tools of the voluminous book. Peng Weiguo, president of the Shanghai Dictionary Publishing House, online dictionary, just provide a clue, can not guarantee the accuracy of the knowledge. If engaged in teaching, research and other work, these networks Dictionary clearly unreliable.
Hao Zhensheng, president of the Chinese Academy of Press and Publication, analysis, cheap, convenient access to readers digital reading. Readers spend the same money, a paper book can be purchased three books. Many people away from the temptation of cheap, content-rich, deep paper booksShould not simply pandering to guide rational readingHe Zhang With the accelerated pace of life, people come up with a big chunk of time to put into reading indeed increasingly difficult to read the whole of society is increasingly inclined to leisure and entertainment, fast food's books, picture books, therefore popular sales in decline and serious works. Trend of our time in this shed, the publishing industry completely evaded the tendency of shallow readers read clearly difficult to survive, but simply pandering is also not the best choice, and should meet at the same time some guide.e suggested that if they can increase the depth of thinking in the popular books to improve their knowledge of the gold content of the readers and the publishing industry is a win-win move. Only in this way, between the readers and the publishing industry in order to enhance each other igogo
This regard, we wish to draw the foreign publishing industry or two. For example, with the latest achievements reflect the growth of the neurological, cognitive psychology "social animal" research "heterogeneous" foreign talent cultivation SOCIAL works, although it is a popular reading material, but a fresh perspective and fresh knowledge in layman's language , useful and interesting, the same board bestseller list. Similar in the works too little. reminded readers for the pros and cons of the Internet must have a clear understanding Teclast P76e it is necessary to take full advantage of its fast, convenient, interactive advantages must guard against the flooding and shallow. Not light reading as reading the mainstream, neglect or even abandon the traditional reading.Wang Meng believes that the publishing industry to the media par and transformation, to give up the great mission of the cultural heritage, which is a cultural disaster. Faced with the impact of the Internet, published self-help in the quality of products and the media to draw a line, stick to their own cultural character of.