Sunday, October 28, 2012
China has become the world competition Tablet PC sales market
Date the number of domestic well-known e-commerce sites already competing pre-sale Surface Tablet PC, have drawn attention for the release of Microsoft Surface Tablet PC sales market android para celulares in China, what Surface whether defeated the Ipad, SamsungNote, Kindlefire the occupied Tablet PC Nexsus the amount of market share it?
Major authorization from the Apple Store in Hong Kong, China's official website, to massive line experience flagship store, to the mall, is ubiquitous Apple. Microsoft alone Surface how cloth is a huge sales market it? Which formal channels can purchase the Surface? The era of electricity providers, in addition to the official about on-line shopping Mall, and whether it will open the largest B2C platform Lynx market?26 S URFACE sync official Microsoft China Mall formally launched sales igogo
In the era of electric suppliers to enter the Chinese electronics market natural and ultimately to establish its own official retail mall. It is reported that the official retail store of Microsoft China formally launched on July 26, Surface will sync official mall retail. As the IT industry giant Microsoft chose the largest android celulares electricity supplier operating companies - Bao Chun electricity supplier partners, strong build of Microsoft China official retail mall. To Surface fans really need to be assured by the official store of Microsoft China retail purchase, formal channels outside pre berserk burden. Second, in order to respond to the echo of the outside of the the Microsoft official retail mall, so Microsoft needs can be selected in the official retail mall, and can get the latest purchase information through official retail mall.
Industry insiders Surface footsteps, first based e-commerce debut open a huge consumer market, and then by the Lynx and other third-party online shopping platform will immediately step.
From a marketing point of view of the Chinese electricity supplier, not avoid all kinds of promotions that Microsoft's official retail mall? Whether it will take the same marketing approach to attract the majority of consumers still insist on the official price? Microsoft on the 26th official mall Zhengshishangxian of another way in which will attract the exposure?Surface What is the attraction?From the appearance,The surface of this thin, portable keyboard plus colorful enough to make us ignore that just a little heavy, but focus more on the business use of fun. Business android celular is not in touch and become limitations.From the operating system to seeWas dominant software Microsoft developed surface configuration Intel chip Tablet PC operating system Windows 8 Professional Edition. Used this software feel the overall performance and popularity of Windows 8 over Windows 7, it has changed a Tablet PC based entertainment era to realize the significance of a truly mobile office. This is also the Surface of the important factors for success.As a result, the surface of freshly baked pursuit of convenient business-cum-entertainment we have a certain appeal
According to foreign media reports, to seek confrontation with Apple in the tablet PC, Microsoft chose to Surface Tablet PC first sold its own brand in the Chinese mainland market. Unlike Microsoft's approach, Apple has been on sale in the U.S. market after the latest iPad a few months, was launched in the Chinese market this product.
He Lok Fu (Ralph Haupter),, Chairman and CEO of Microsoft Greater China, said in a Beijing Suning Appliance stores interview on Friday, "users in China will be the world's first to buy Surface Tablet PC users in the Chinese market first Offering Surface, emphasizing the ability of the Chinese market. in fact, we manufacture these devices, and will forward it to the larger consumer market. "
China is the world's largest PC market, Chinese consumers usually need to wait a few months to be able to get the latest Apple equipment. The third-generation iPad on sale in the U.S. market in March of this year, until four months later began sales in the Chinese market igogo
However, U.S. investment firm Sterne Agee analyst Shaw Wu (Shaw Wu) abide by the first Surface commitment in the Chinese market for sale, and not enough to make Microsoft beat Apple. The analysts android telefonos said in the Oct. 24 e-mail, "I agree with the Surface released the first in the Chinese market has a certain significance, but Apple has already launched in the market, the third-generation iPad. Eventually, Surface success depends on the availability and its system, it is not clear that Microsoft's ability to bring these to the user. "
He said Lok Fu, Suning Appliance sales in the 500 stores in China Surface, but he refused to predict the product sales and market share. He said: "We recognize that China is a big market, the number of the equipment used to provide us with a great opportunity."
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