Global Business highlights: why Microsoft repeatedly imitate Apple

October 23 message, according to foreign media reports, Microsoft is currently developing competitive products to mimic Apple's approach in hardware, software and services ecosystem. This pcmag.com commentator Tim Bajarin this move to Microsoft. The following comment original.1997, I occasionally have the opportunity to visit the Apple, Apple time deficit of $ 1 billion. Then-CEO Gil Amelio He replaces Michael Spindler, cast in the reign of Spindler stumble at the same time need to be filled. That time Apple debt pantalla retina which makes Apple insiders are nervous. I was talking and concerned about their own future development of the apples and their personal staff, the whole atmosphere is very gloomy.In the past few years I have repeatedly the Apple headquarters lobby receptionist spoke, she was kind of can make anyone feel warm, but my memory is very profound, she told me Jobs regression it will be very meaningful, and she thinks Jobs will help Apple to be revitalized. Time, I thought it was a wish Apple employees, but history has proven the receptionist that Apple's intuition is correct igogo
Since 1997 Jobs actual take over Apple (Steve Jobs called themselves temporary Apple into a soon revived, and achieve unparalleled success track. He changed his strategy of Apple is legendary. Since 2001, Apple became Apple we know today. Apple began offering hardware, software and services better than other companies. Six years later, Steve Jobs of its vision to further expand released the iPhone in 2010, In addition, he also released the iPad. Apple each release new products, are based on the Mac as the center, and to manage content using the method set out by the high-speed side. In 2010, Steve Jobs will be their imagination from the Mac as the center of the data lifestyles transferred to iCloud up. Finally, Apple produce bateria iphone slim their own hardware, software and services platform, all of Apple's products are integrated, and able to achieve its hardware, software and services platform among content seamless. Soon, the industry begin to fully understand this strategy used by Apple. Google and Amazon have begun to emulate Apple strategy.
Now, Jobs proposed plans Unicom world has been in the past 11 years, Microsoft has finally embarked on the road and Apple. Microsoft Xbox, and began to produce its own hardware products connected to online services with Microsoft's Xbox. Microsoft Surface Tablet PC is Apple's development concept as a guide, and research and development.Microsoft CEO Steve Ballmer recently hinted that Microsoft needs to be more close to Apple's development strategy, which is actually certainly Apple development strategy, that is, a company wants to market in the next report to the shareholders' meeting to speak to win the competition, it is necessary to control the hardware, software and services for consumers. The only control the three companies in the field of science and technology industry can only win.
For Microsoft, this road will be hard. Microsoft developed in support of the PC Company, Intel and AMD, and other technology companies, these technology companies to support the operating system developed by Microsoft. But Microsoft really wants competitive in this area, it must be designed and own the platform, because it is not always possible to rely on its hardware partners to win its support. In fact, many of Microsoft's partners also produce Android devices, and their partners who have no loyalty to Microsoft WinTel times as high.In addition, Microsoft's original overseas manufacturers have begun moving away from Microsoft, because Microsoft Surface tablet computer produced its own brand products, and its icoo d80 Windows Phone partners know that Microsoft will soon release a smart machine. For me personally, if Microsoft claimed will be released a self-produced brand computer, I would not be surprised, because Microsoft believes its partners have Microsoft does not completely loyal, because the technology market changes all the time. Taking into account the problems that exist in some PC vendors, Microsoft may even think that the technology market also appears merge
Apple III announced the Microsoft Surface RT tablet officially landed its B2C online shopping platform Suning Tesco, and today consumers can book this machine. Coincidentally, that was U.S. time on October 16, precisely the anniversary of former Apple CEO Steve Jobs in this day Apple also issued to the media invitations, invite you to participate in the 23rd California Theater in San Jose, a special events , the sound of the outside world generally believe that Cook will bring the long-rumored iPad mini tablet PC in the conference.Happens to coincide with the encounter between the two, in mid-October, the day gives more meaningful than ever before, From this day week, Microsoft and Apple, the tit-for-tat has become a hot spot of the digital circle. Apple iPad Tablet PC sales proved that it has been recognized by the majority of consumers, the belated Microsoft Surface RT tablet will be like when the IBM compatibles, like to break the monopoly of the Apple what?
It is reported that the first batch of Surface RT version only accept booking products. Among the first to accept reservations country or region, including China, the United States, Australia, Canada, France, Hong Kong, China, the United Kingdom, Germany, it seems that Microsoft's products into the domestic than Apple smoothly for many.If Microsoft selected public sale Surface RT tablet date to the date of the letter of invitation Zhuangshan serendipitously sent Apple, both similar in price is definitely intends to act. Surface RT pricing strategy for the new iPad. iPad since its birth has been the use of a 16/32/64GB distinction the Microsoft Surface RT tablet only three 32GB with no keyboard, 32GB with a keyboard and 64GB with keyboard three package sales, prices, respectively, corresponding to the new iPad capacity version, exactly, is 3688 yuan, 4488 yuan and 5288 yuan.Surface RT tablet is not the Surface of the Pro version of the tablet accesorios para el iphone both can not be mentioned in the same breath. Processor based on the ARMv7 instruction set architecture does not run applications developed based on the x86 architecture processors, its use or different from those we are using the laptop. Of course, Microsoft also never said that it can replace a laptop. Surface RT do is superior than the Apple iPad and Android tablet. Insiders believe that the Surface RT tablet products the iPad tablet between classes and between the ultra-extreme, and closer to the former some.
So, Surface RT is used to combat the iPad tablet computer, Surface Pro is a brand new product form, Surface Pro is the traditional computer evolved over most of this can be done, what it also can be competent. Surface RT was once a beautiful vision, a slim body, the built-in Windows RT system can be used to the office of the Office software, it also has a longer battery life time. However, the nature of the ARM architecture processor tells us that it is still not a qualified content creators, whether applications or high-performance processors do not have, at least in the present situation is this. Used with the iPad, compared to the advantages fore, we can simply be understood as the "Office + iPad" If you work only to customers through the Office software to showcase some of the files, it can do a good job igogo
Overall, from the shape of the two products, as well as replacement of the Start menu on the Metro interface both unlimited similar, but Microsoft has developed a completely different market positioning.
So for Microsoft, it is the next practice should spare no effort to expand in the market and Apple Tablet Surface RT to struggle. In the Surface Pro can take evasive approach to find the different features and ultra-extreme strong promotional first survive future arrangements again. After all, Intel's ultra-extreme is Microsoft Windows 8 system customers, a family member playing their own side of the thing or to the last resort, and then do it.What is particularly evident in the short board is the biggest advantage ipod shuffle accesorios of the Surface RT Surface Pro tablet, which should benefit from Microsoft's usual rigor, Surface RT facing the main problem is that the application store in the small number of software, in addition to office software Microsoft's own Office software support outside no longer highlights.Surface Pro is also portable as also portable defeat, it has a lighter weight and thinner thickness than the ultra-extreme, but because of the smaller screen size and high efficiency input devices allow the user to have to prepare a set of keyboard, mouse, and The larger size of the display device to obtain a better working environment. In addition, Microsoft has not yet announced the Surface Pro version of the tablet's price, whether that time be able to be recognized by consumers is not to say