Global Business Information: Chinese mainland operators focus on creating thousand dollars below the smart phone market

The success of thousands of smart phones, and did not let the carriers and handset manufacturers to satisfy. Following the focus on China Telecom announced to build a 600 yuan smartphone handy großhandel recently, China Unicom will also say the smart phone market development effort less than $ 700. The attitude of the operators immediately attracted the echoes of the number of mobile phone manufacturers, product prices continue to edge lower, smart phone into the "hundred times" from the "thousand times".
Telecom Unicom have forceRecently, China Unicom said it will invest 100 billion yuan to the 3G network transformation, and plans to launch smart phone in less than 700 yuan igogo
China Unicom general manager Lu Yimin said that at present, the WCDMA terminal on the market, half of China Unicom customized. As of June 2012, China Unicom launched 20 models of fertile 3G smartphone thousand, total sales reached 18 million. In the first half of this year, China's total sales of WCDMA terminal 34,450,000.
The data show that the price of 1300-1999 yuan, WCDMA intelligent terminals occupy 72.6% of market share; price of more than $ 2,000, WCDMA intelligent terminals occupy 65.9% of market share; less than $ 800 in the low-end price, WCDMA smart terminal market share is low. Therefore, China Unicom, the future will be more low-cost smartphone market force, and to promote the development of the mobile Internet.
Previously, China Telecom has said that in order to continue to consolidate the the '000 machine leading edge, accelerate the popularization of 3G smart machine, smart phones will be Android Handy the promotion of less than $ 600.
The Chinese telecommunications terminal management director of the Center for MaDaoJie pointed out that China Telecom to build thousands of intelligent machines is not only the rising cost of thousands of smart phones up to further extend the functionality, performance, and experience. Will make smartphone prices downward, not only launched less than $ 600 3G smartphone, at the same time ensure that the interests of the partners in this price range.
While China Mobile has not made it clear, in this area, but the high cost of TD chip has been let TD terminal prices high. China Mobile is more eager thousand dollars below the TD mobile phone. Currently on the market have been part of mobile phone manufacturers launched a thousand dollars less than the TD mobile phone standard. Is not difficult to see that the operators of thousand dollars below the smartphone market is still very important.
Mobile phone manufacturers have followed suit
After the carriers have been "called", Coolpad, Huawei and other major mobile phone manufacturers have started to respond. Coolpad, Huawei, ZTE and other domestic manufacturers have launched a price of 600-800 yuan smartphones, started hot in the online shopping mall.
Jingdong Mall, the reporter saw some cheap smart phone has been close to the "Hot", "magic price", "calls" and other slogans. Huawei variety of low-cost smartphone achieve full coverage of the three operators, the price range of 688-799 yuan. Cool recently there are a lot of new low-cost smartphone market, comprehensive coverage Dual sim Handy of CDMA, W-CDMA, and three 3G standard TD-SCDMA. In Lynx Mall, the reporters found that the Model 7230 Cool smartphone Cool Lynx official flagship store stock on sale, priced at just 629 yuan.
Some experts believe, firmly dominated by Apple, Samsung in the high-end market, the domestic manufacturers also hope to grab the market by means of the low-cost strategy Bypass, but also getting into the danger of homogenization of the quagmire. In this regard, the relevant person in charge of the Cool Beijing, said in an interview with reporters, Android homogenization is inevitable Cool is adhering to the experience on innovation, not hardware Competition. For example, Cool cloud services, double-pass function. At the same time, is also actively developing WP phone operating system.
"In addition, the mobile phone market will usher in a replacement wave, especially in urban and rural lines 3-6 level market, the smart phone has only just begun to popularize this price is just right for the part of the consumer population." The person said.
Sales determine profit margins
Although the rapid development of the situation, but the thousands of smart phones have a common characteristic, that is, take the hardware route. Rely on the chip, screen and hardware prices continue to lower, and bring profit margins.
Insiders pointed out that the majority of the thousands of smart phone manufacturers are dependent to a large extent the the high subsidies strategies of the three major telecom operators, obviously, this practice can not be continued. Not long ago, China Unicom has said that thousands of smart phones calls subsidies will gradually reduce in the near future, this attitude will undoubtedly make the majority of businesses were affected.
In this regard, Cool phone profit margins decline, the problems faced by the industry as a whole. As a terminal enterprise, Cool advantages of scale and channel construction to obtain greater profit margins, rather than a single paragraph margins. This is a big trend.
A cell phone manufacturers who privately told reporters early profits will be affected, but the low price can drive the sales increase, once the sales up, hardware costs will be reduced. "For example, a cell phone mold fee about 100 million, if the sales of only 100,000, it will certainly be lost; reach millions of sales, chip, screen, battery and other hardware manufacturers will lower prices such profits is not a problem. "
Reporter's notes
Regular army of low-cost strategy allows mobile phone firms to the brink of extinction
Few years ago fame cottage phone, after all due to malicious sucked fees issue was the fate of the people cry. Under the supervision of the Government to step up, and some have disappeared, some have been from the good start to build their own brand. Although few cottage products have emerged from time to time will see the market, but also the death throes.
In addition to the strong government regulation, the other can not be ignored is the regular army, the advent of low-cost handsets. Quickly became popular domestic thousands of mobile phones Outdoor Handy in just one year, even unseat always take the high-end line of foreign manufacturers, such as Samsung, Motorola also recently have announced plans to enter this market, gave a blow cottage phone igogo
As Analysys International analyst Sun Peilin said operators subsidized brand of intelligent machines in a certain sense, in addition to countries to strengthen supervision of the market, increase the cost of the cottage, as well as the brand of intelligent machines rigorous checks on technology chips, etc. brand smartphone price continues to improve, the cottage has lost the advantage in price, appearance and innovation.
Today, the domestic mobile phone manufacturers began to get involved in one hundred yuan machine market, which used to rely on low-cost DaJiangShan cottage phone completely did not have to play. Just think, if the price is about the same, which users will choose a hodge even brand mobile phone