Global business information: the cost-effective to be competitive, China exerting force inroads into the smartphone market

The rapidly growing popularity of smart phones to the domestic mobile phone manufacturers to bring the rare development opportunity in the market against Apple domestic mobile phone brands such as Huawei, ZTE, Hisense, Lenovo, Samsung, HTC and other international brands on the market a new pattern. Stark contrast with the Apple iPhone series, Samsung GALAXY series occupy the high-end market, the domestic mobile phone manufacturers targeting the low-end smart phone Android 4.0 google market, the introduction of a number of products to expand the market battle cost advantage. The Hisense communication as well-known domestic mobile phone manufacturers, even based on high-profile, high-cost smartphone product matrix frequently force won the recognition of consumers and the market's positive. The siren song of the moment smartphone, Hisense Communications this year, high-profile release of a variety of 4.0 inches, 4.5 inches large screen dual-core igogo
smartphone. Hisense in 2012 focused on the introduction of nuclear power "950 series, covers not only China Unicom, China Mobile, China Telecom, the three network standard, and the products are 4.5 inches 16,770,000 color HD IPS hard screen anti-scratch, equipped the Android 4.0 operating system, 5 megapixel camera, and configure high-capacity 1900 mAh battery, support dual card dual standby function. Slightly different, Unicom version of "nuclear power" Hisense 950 and Telecom version of "nuclear power" Hisense 950 equipped with a dual-core processor clocked at 1.2GHz, while the mobile version of "nuclear power" Hisense 950 frequency 1GHz dual-core processor. Hisense "nuclear power" 950 series are used most mainstream high configuration, product pricing is only 1,500 yuan, the high cost of other similar products dwarfs.
"Nuclear power" Hisense 950 series into a darling of the market
Meanwhile, Hisense, with the major carriers to work closely to launch a variety of thousands of intelligent machines, forming a comprehensive product line layout. China Unicom at the end of günstige umts handys September at the third generation of fertile 3G smart phone conference, in addition to the Unicom version of "nuclear power" outside Hisense 950, 4.0-inch large screen, with a 1.2GHz dual-core processor and equipped with Android 4.0 operating system Hisense U909 China Unicom identified as a priority the main push model.
Hisense E926, E909, EG906, EG900, E900 variety of products such as telecommunications in China, Hisense launched the 4.0-inch large-screen, dual-core processor, Hisense E926 upgraded version of the Long machine as China Telecom, according to China Telecom is extremely The preferential policy of "Dragon machine sales. China Mobile, Hisense to its mission to promote the development of TD industry, with the China Mobile launched a mobile version of "nuclear power" Hisense 950 representatives to the 4.0-inch large-screen dual-core T909, T930 as the main force of TD smartphone .
The upcoming Hisense T930 design is a major highlight
Hisense launched this year, many models of smart phone products and models support network standard is slightly different, but the products are used in the current mainstream configurations. More importantly, Hisense smartphone new price range are concentrated in the 1000-2000 yuan or less. Hisense communications relevant responsible billige iphones 4 person said, cheap does not mean cheap, in the circumstances of increasingly intense market competition, the smart phone just by low prices and can not Deus Ex, under the premise configuration upgrade, in order to become closer to Price launched intelligent terminal, to be able to win the market more competitive igogo
Improve value for money in order to be more competitive, which has become a Hisense smartphone marketing strategy. Market feedback to verify the accuracy of this strategy. According to the market research report shows that the smartphone market in 2012, 700 yuan -2000 yuan files low-end smartphones continuous occupy more than 60% of the market share of smartphone priced at more than $ 2,000, only accounted for of 10%. It is not difficult to find, most consumer concern is the high-profile, low-price cost-effective smartphone features.
The Hisense communications official pointed out that, Backed by strong research and development strength and brand, Hisense will continue to introduce more cost-effective smart phone products lcd fm transmitter to bring more choice to consumers, will be a powerful impetus to the popularity of the terminal can while Hisense Communication comprehensive cost advantage by virtue of improving smartphone, accurately grasp the pulse of the domestic mobile phone consumer market, to further enhance Hisense in the smart phone market share and influence