Who can become a global business information: see the market changing Apple's real challenger

Samsung, Dell ... in PC and smart phone, we can be for Apple to find a bunch of rival; Amazon, YouTube ...... in the field of audio-visual reading, we also think that Apple find another group of opponents; Facebook, Google, Microsoft, ecologically forces in areas of systems and the Internet, Apple is also with them high-intensity confrontation. It seems that only these commercial areas of information giant Oracle, IBM, Autodesk, no substantive business overlap with Apple. Apple's market value of up to $ 651.5 billion today fundas ipad 2 seems to have been strong out of the way.Samsung, Apple pillowAlthough the second quarter of 2012, Apple's contribution of about 1/6 of the world's smartphone sales iPhone4S sales in the six months after the launch of an unprecedented recession: April to June, Apple sold 2600 million units of mobile phones, compared to last year, an increase of 28% for the other competitors, which is unattainable figures, but compared with the Apple 112% in 2007, has been difficult to hold a candle. While Apple blamed consumer willingness to September has turned to a new generation of iPhone5 but irrefutable reduce the global consumers of its consumer stickiness
The share of the loss of sales from Apple fingers, largely thanks to Samsung Apple's largest display and chip suppliers gift, two aggregate accounted for half of the global smartphone market. From April to June, according to the statistical agency of the leading U.S. market consumption IDC estimates worldwide sales of the Samsung smartphone is 50 million, is twice the size of Apple's jumped 300% in one year. "Samsung's strategy is very astute and clear, the majority of its product line is not in direct competition with the iPhone, but to actively seize the cheap smart phone market." Said IDC mobile analyst Tom Mainei Li, Samsung usually chosen in May or In June, the "trough" of the Apple smartphone sales launch new products.Than almost paranoid with Apple to use a five-year 3.5-inch LCD screen, Samsung clung to the "big is better" design philosophy, since inception in 2010, increasing screen in the Galaxy series.On August 24, the California federal court jury ruled that Samsung infringed Apple patents, judgment Samsung to pay Apple more than $ 1 billion in compensation. This is the maximum amount of fines in patent cases. Infringing Samsung products on the list provided by Apple to San Jose, California federal district court, a total of 21 products, including the well-known flagship competitive products Galaxy Note Galaxy S. Samsung said Apple's move is in the attempt to resort to the law rather than competition in the market to limit the consumer's right to choose.
Indeed, Apple is now still a number of mobile phone manufacturers Andrews, from HTC to Motorola's big fight a patent lawsuit. Mainei Li said in favor of the Apple proved simple legal proceedings had to give competitors repeatedly bring disastrous consequences Andrews system UI interface change, the most important reason is that many companies in order to avoid infringement of Apple's slide to unlock patented stop using similar technology. Similarly, click to enlarge, the application of multi-touch and slide browser technology also make other scruples heavily in research and development of new equipment, in a sense, Apple is degenerated into "innovation jam" "malicious patent holder ", while Samsung so tablet 10 android once ridiculed cottage imitate a rising star but revolutionaries become the Gaoqing innovative banner.Amazon's content is everythingSeptember 7th, a huge Hanger in Santa Monica, California, Amazon CEO Jeff Bezos announced the Kindle family the addition of a new member of the Kindle Fire HD While Bezos on stage 71 mentioned only once in the minutes of the the Apple references a comment comparing the products of the two companies, but the discerning eye is not difficult to see that the competition between the two has become intense.
Kindle Fire HD has 7 inches and 8.9 inches HD screen specifications, the maximum price of $ 499, including the first year of wireless service costs, the total price of $ 548. Entitled Amazon Prime, the $ 79 annual fee service that allows members to instantly enjoy with over 100,000 movies and TV shows, more than 17 million songs and 1 million eBooks rich entertainment resources, all stored in Amazon's cloud servers, and Amazon's cloud service functions in many other ways to play a role.According to statistics provided by IDC, worldwide, to occupy the top three of the Tablet PC market share respectively Apple (68.2%), Samsung (9.6%) and Amazon (5%). "In the short term, Samsung and Amazon also can not challenge the status of the Apple iPad, but in the long run, this is the only hope they win, all based on the Internet and related products business urgent control of the platform of the hands of users in the mobile network era especially for the Amazon areas of e-commerce giant. "said Chicago's well-known financial investment enterprise" the Topeka market capital company "market analyst Victor Anthony advantage Apple has the iPhone, iPod, iPad closely with iTunes The combination of the closed terminal series, lack of client support Google Google Music and Amazon's cloud storage service. In this vision, the global cloud computing market share of 19%, and 22% of online video and digital music download market share of 19% of the Amazon, undoubtedly iTunes to sell digital songs exceeded 10 billion of the situation is absolutely intolerable. While Amazon Kindle application software, to induce a considerable part of the Apple iPad and iPhone users in their own online store to buy content from 30% pumping into exploitation, but ultimately chose to develop the terminal platform powerful expansion is a logical thing.
Apple hardware the Amazon product chain does not occupy a pivotal position. "We truly create a fully integrated media services, hardware is a critical element in this service, but it is only one element, and nothing more." Bezos in December last year, accepted an interview with Wired magazine In this elaboration. Kindle Fire HD has two different screen sizes, 7 inches and 8.9 inches, the basic models sells for $ 199 and $ 299 respectively, while the 7-inch flat-screen computer Nexus7 Google recently introduced android tablet the price is $ 199. "This fully embodies compete with Apple iPad price advantage must be at least $ 100 is the golden rule," Anthony said. Apple iPad emphasis is to download them to buy music, movies or TV programs downloaded through iTunes, after payment, must be downloaded to the hardware terminal on their hands, which makes the iPad severely limited storage capacity, and greater storage space means a higher price. In contrast, Amazon is streaming, users can store 20GB of music free on Amazon's servers, then you are free to use these resources through streaming, the use of the network or in the hands of any Android device for playback. Even better, the central server users to upload their own music compilations, Amazon will automatically retrieve the existing library of audio and video data, and any user audio and video files in total inventory projects outside will become a "independent" personal archive, eliminating the need for a long time to occupy the user valuable time and network bandwidth.
Outside this "tablet war" after Apple, Amazon, Google, ambush two huge late comers: Intel and Microsoft, they teamed stir-fried the concept of "mix and match" type "super "thrust behind one of Microsoft's" rice bird "(Metro) touch interface. With meters Sparrow "touch interface of the smartphone market, Microsoft is about to apply the system in its laptop and desktop. "Mix and match" the concept of the super selling point is its LCD screen can be directly demolition, as a stand-alone tablet touch screen computer, this is not a parody of the Apple iPad plus an external input keyboard, because this traditional users of the same strain of the operation and the traditional Window interface allows easy to get started, and at the same time to ensure that the user can switch at any time to the hundreds or thousands of Windows systems under various types of application (App); while Intel is optimistic to expect that the future is probably at least 50% core Windows Tablet PC will use this "mix and match" design.Keep a distance with GoogleIf you have to, and a devil's bargain, at least one of the most demanding thing you have." In learned the the Apple iPhone5 equipped IOS6 system is no longer integrated YouTube, and for the first time allows the user to choose to use a variety of search engines, Yahoo and Microsoft Bing, Foster market research firm Internet analyst James Maikun Wei sent such comments, "go to Google" to summarize the Apple product development in recent years, the policy of the former old allies , even at the cost of embrace Microsoft industry "the devil". Apple has been considering to use Microsoft's Bing to replace Google as the search engine of the iPhone comes Microsoft urgent by Apple, mobile search engine market share from the Valley singer won.
According to the figures provided by the U.S. investment bank Piper Jaffray, 2016, based on web search behavior of the mobile smartphone platform will account for 23% of the total global web search, it is clear, mobile network platforms and through the usual search for information analysis continually optimize their data algorithms, Google would rock the long-term hegemony in this area, either Apple or Google, will in the next few years, to accelerate technological innovation in this field, in particular they are to each other, as the each other to keep up and hold opponents. "As early as in 2007, the first rift in the partnership of the two old declaration: a few months after Apple announced the launch of the first-generation iPhone, Google announced the Android mobile phone system it developed. In January 2010, Google launched its own smart touch screen phone NexusOne the same day, Apple announced a price of $ 275 million acquisition of Quattro Wireless, an emerging mobile Internet advertising companies.2013 global mobile platform video advertising total expected to rise to $ 7.6 billion, in this Internet-based profit enterprises have novo 7 paladin a brand new cake eyeing. As early as the fall of 2009, Apple and Google had bid for mobile advertising giant AdMob, Google finally win a price of $ 750 million. Maikun Wei analysts say Google will own independently developed YouTube application on a large number of arrangements front-advertising display from a huge, untapped market of users ambitious advertising revenue.
Apple and Google have taken a very different approach in this mobile war. Apple devices through the Apple certification application can only be installed through free Google Android installed Sony, Motorola, Samsung and other mobile phone manufacturers products. On two different platforms, Google and Apple war spread rapidly: Google last year launched its own publishing tools OnePass, only 10% of the commission charged on the publishers, significantly lower than the 30% of Apple's iTunes, Apple mercilessly Google Maps excluded, the use of an electronic map of their own R & D Instead: "If nothing else, Apple will be introduced at the end of a later time in a