Global Business: China's latest tablet sales market continued development unprecedented popular

In this PC industry worried, Chairman of the Board and CEO of Lenovo Group Yang Yuanqing ainol novo 7 advanced 2 was very steadfastOn October 11, the market research firm Gartner and IDC also released third-quarter global PC shipments report, but due to the two institutions statistics caliber, whether for Lenovo PC leader deposit disputeLenovo summit PC title mean? Reporter thrown media interview given by Yang answer is, just as the people of the world only know the world's highest peak Mount Everest, that very few people know that the second peak is qogir like, "This is us to become the first meaning, it can greatly enhance our brandHowever,, Yang to face the "worst of the PC era. Lenovo how to maintain a high growth, and how to locate the "post-PC era"? For this reason, the "Daily Economic News" interview with YangThe emerging markets of the "offensive" stressed shareOctober 11, 2012 third quarter report released by market research firm Gartner, Lenovo Group, with 13.37 million units, 15.7% of the market share of PC shipments for the first time beyond the HP, the world's largest PC manufacturer.
Yang Yuanqing, since Lenovo's acquisition of IBM's PC business by the end of 2004 after he has been the dream of growth through mergers and acquisitions, shipments of Lenovo Group in the global market has beyond Acer and Dell, in the third quarter of 2011, the first degrees to become the world runner-upHowever, another market research firm IDC data gives different results: HP seasonal PC shipments to 13.94 million units, a market share of 15.9%, 0.2 percentage points higher than the Lenovo, a PC boss.In accordance with the pace of development of the the super industry growth rate of the association for 14 consecutive quarters, 0.2% of the gap can not prevent Lenovo summitGartner's data show that global PC shipments in the third quarter to 87.5 million units, a year-on-year decline of 8.3%, the U.S. market fell to 13.8%. IDC report shows that global PC shipments fell 8.6%, and 12.4% decline in the U.S. market. Lenovo is the only one to maintain the growth of the top four computer vendors.
Lenovo Why can maintain growth, Yang said the "Daily Economic News" reporter Lenovo android tablet equation four points: a clear strategy, innovative products, efficient business model and diversified team cultureSo-called clear strategy is to "defend the + attack", to defend the a Lenovo advantage of China's market-leading position and profitability, to hold profits and share market, and then attack the emerging markets, including India, Russia, Brazil and so on, there is developed the country's consumer market and the new mobile Internet battlefield. "Our main emphasis on the offensive side, growth in market share, profitability temporarily placed at the back. Above strategy allows the association to achieve a balance in the growth and profits.Seems in Yang Yuanqing, Lenovo created the core transactional business channels and large customer business object relational dual business model "to curb the trend of falling PC, and Lenovo continued to the PC first position to attack. "This business model is an end-to-end integration, from product development to manufacturing, marketing, sales channels, after-sales service, are not the same," said Yang Yuanqing.
In addition, Yang Yuanqing, Lenovo should be a team of the most cosmopolitan in the world's top 500, the top management of the Executive Committee is composed of nine individuals, members from six countries. "Currently we have in the United States, Japan, Germany and other developed countries to establish a base in China, India, Brazil and other emerging countries to establish a base camp, the future may have in Russia." Said Yang Yuanqing, the layout of globalization, making Lenovo to take advantage of global talent to runPC still has potential in the field ofIn 2009 Lenovo in the global market share of 9% this year, this share has increased to more than 15%. However, Yang and his under the leadership of the association, to face the "worst of the PC era. IDC data show that, on a quarter of the industry shipments fell by 2% in the PC industry profit margins are gradually reduced.It is worth noting that Lenovo "defensive plus offensive" strategy also affect the association margins. Lenovo previous quarter operating margin was 1.4%, according to Thomson Reuters data, and 7.4 percent for HP, Dell 6.2%, the Acer only In this regard, said Yang Yuanqing, Lenovo in the Chinese market, the profit margin of 5% to 6%, 4% to 5% of the global enterprise customer market, Lenovo to other areas defined as the growing business need to start from scratch, initially not for profit goals. Lenovo in emerging markets has been close to breakeven, and soon will be able to profit, the Lenovo in overseas consumer business at a loss, but the gross margin is improving. "
The market research company IHSiSuppli recently released a report that it expects global PC fundas ipad 2 sales this year will be the first decline since 2001. For the decline in the PC market, Yang said, because of the global economic situation is not good, the second is the erosion of the new Internet terminals such as mobile phones and tablet PCs. In addition, business users waiting for Windows8 this new release of the operating system, and many consumer customers also affect PC shipments in the near futureFor the first question, we can not solve for the second and third questions, I believe will improve as time goes on." Yang said.
Tablet PC will engulf PC "argument for the industry's widespread, Yang said, consumers will be the transfer of high-end large-screen computers and smart phones, tablet PCs will exist as an important segment of products. "The Tablet PC is a great innovative products, is also a good complement of the traditional PC, the PC market is still much room for developmentThe layout of the "post-PC era"
While the traditional PC market, continue to be optimistic, but sales soared Yang triumph and growth strategy is profit at the expense of, outside of the PC, the new mobile technology sector's contribution income accounted for only 7.3 of the total income of Lenovo % smartphone business is not yet profitable.However, Yang was confident. "We did it first in the world, the future profitability improvement is inevitable." Nearing completion target of the global PC With Lenovo, Yang Yuanqing are looking for other ways to maintain room for future growth. Up to now, the association, in addition to the TV business has yet to find the right development direction, tablet computers, smart phones, servers and other fields in the PC field experience continued expansionOur next goal is very clear, the gradual transition from a traditional PC vendors, growth of the 'PC +' leader of the times." Yang opinion, including smart phones, tablet PCs, smart TVs, including the largest PC areas are The architecture of the PC. He disclosed that Lenovo is stepping intelligent machines, tablet PCs, and efforts to develop prospective Internet TV, expanding product lines, hot pursuit of Apple and Samsung, the future does not rule out the acquisition of the potential object.
Prior, Lenovo border with PC server business to acquire, through a strategic tablet android partnership with EMC, enter the X86 server market to solve the problem of domestic server market is too narrow, and actively expand the international marketWhen it comes to the acquisition of principle, said Yang Yuanqing, Lenovo's acquisition is very clear, that is, first set strategy, mergers and acquisitions of enterprises will be consistent with the association's strategic direction. The association never as the main appeal of the M & A scale mergers and acquisitions quantity, but to the acquisition of competitiveness as the main appeal.For example, he said, mergers and acquisitions, the IBMPC business association with global operations. In May 2005, the beginning of the two add up in the mergers and acquisitions business scale of 130 billion yuan, Lenovo 30 billion, IBM is 100 billion; seven years later, the association of business scale has reached Yang further pointed out that another example previously Lenovo's acquisition of German Medion also like to take this opportunity to the development of the entire European market. "Medion is not only the PC, television and mobile phone business. Their products in the past focused on the low-end, but there is a good path, and sales channels, so we intend to take full advantage of its sales channels to promote the association of high-end products. is the main purpose of our acquisitions.