Global Business Information: China's self-developed tablet PC and strive to open up new markets

China Tablet PC Market in October 2012 ushered in the two heavyweight products, Apple pantalla retina iPad Mini, and Microsoft Surface RT. Both companies given the high expectations of their new products, two products expected this month, the Tablet PC market caused no small impact. Concerned about the ratio of the pressure of the two new Android products sharply with the water, has begun a new round of market reshuffleHighlights of the reportBrand concerned about the pattern, the concern list the top three brands remain unchanged, which Apple With the new release so as to expand the lead. On the other hand, Microsoft with its first tablet computer among the brand concern standings fiveList your product, Apple swept the top three products concern standings, the new iPad Mini (16GB/WIFI version), the third largest. Microsoft's new Surface ranked fifthProduct price segment, 3000-3999 yuan price segment popularity is still the highest. On the other hand, the tablet market in October New product 29 models yuan price of the new 9.
Eigenstructure Android products has shrunk dramatically in popularity, and its loss of market share concerns iOS and Windows carve upbrand concerned about the pattern
Concerned about the list the first three brands remain unchangedThe tablet PC market in October 2012, concerned about the ratio of 35.5%, Apple came in the first of the brand concerned about the standings, Samsung and Lenovo concerned about the ratio of 15.6% and 11.5% respectively in the second and third row. Concerned about the proportion of the other brands are less thanMicrosoft among the brands concerned about the standings fivIs on sale in late October, the first tablet computer Microsoft Surface RT throughout October, only to get a 4.6% proportion of attention, concerned about the standings in the fifth row. Is expected next month, Microsoft will have a good performance in the Tablet PC market.Recently, the well-known Chinese actor Ge You in Business Tablet PC - E E This sixth generation conference site. In China, Ge is known star, his endorsement E E the Tablet PC field "new army". This private enterprise wishes to focus on the field of business tablet with Ge's fame further expand its visibility
The past few days on the global Tablet PC industry is extraordinary. The Microsoft heavyweight ONDA V701 Surface Tablet PC officially opened for sale at the end of October. Australia, Germany, France, Canada, the United States, mainland China, Hong Kong and the United Kingdom, including national and regional consumers can buy online. Almost at the same time, Apple's new iPad mini released and scheduled to starWhile the two giants to pull out all the stops to grab market share when the E E added to the fray, intent out of an unusual road in front of both the shadow. In a new conference held on November 1, E E the company's chairman and CEO, DU Guo-ying personally for nearly 500 guests attending the presentation of this T6 productsDespite the influence of the conference is hard to compare with Apple or Microsoft, but who has successfully built back back good and two OZing, chairman of the Chinese household products, very happy the E E with Apple, Microsoft Product For comparison, in a bid to prove to the outside world that the performance of the products in line with 4980 yuan pricing - a higher than at the same time the price of most versions of the Apple iPad and Microsoft Surface.
Handwriting input with greater convenience and signature security, E E this to be welcome in the area of ​​industrial applications such as financial, medical, transportation, police, education-based of handwritten solutions and terminal. At the press conference, Qualcomm's product market, global vice president Yan Chen Wei, Evermore Software vice president Wang Yang, China Telecom electronic government affairs chief expert Shi Cong, head of the national e-book package standard group Zhu Zhiting all think, Chinese business class tablet market prospectsE man E targeting business users in China, another major Chinese PC giant Lenovo is also stepping up the layout. In just less than a month ago, Lenovo Shanghai high-profile release of their latest products Yoga - a 360-degree flip Tablet PCLenovo Group CEO Yang Yuanqing said, this PC the clamshell notebook and tablet PCs combined revolutionized the use of traditional laptop mode. "I want to do a very bold prediction: I believe the 2012 Tablet laptop will be the notebook a new standard in the field of the new mainstream."
However, the overall domestic brands Tablet PC market share is still low. E chief operating officer of the E Fang Li Yong said that Chinese enterprises have to consider how to compete with Microsoft and Apple, to find differences edge localization, such as maintaining close close to the needs of Chinese users, in order to market eliminateAccording to foreign media reports, the Tablet PC has become very popular now. Hand, which makes them difficult to choose from the Apple iPad to new entrants, such as the Amazon Kindle Fire HD, consumers already had more than enough choice. Since most available choice of tablet PCs are high quality products, Tablet PC sales are increasing. In fact, market research firm Gartner recently claimed that next year there will be 1.2 billion smartphones and tablet PCs for sale, including tablet PCs will lead the larger part of the sales growth. However, not all of the Tablet PC has the same performance. Some level of the manufacturing process of the Tablet PC is a high performance processor sales is also very good; Some tablet PC's performance is slightly inferior, but to attract consumers to choose the appropriate price. In short, many Cube Mini U30GT ways to be successful in the tablet PC market. However, if you do not have some of the essential characteristics of tablet PCs often failed. In the following, we will look at the Tablet PC Ten essential characteristics of a great success.
4G LTE servicesIPad Mini equipped with 4G LTE service launch in the Tablet PC market, Apple has set a new benchmark. Those who do not support the high-speed mobile Internet service company, will be completely forgotten; support LTE services company may come to the fore. Do not underestimate the importance of the 4G LTE network.
large displayIf the iPad's success indicates anything, then this is a large display is very important for consumers. This is why Samsung and Google (microblogging) and many companies have introduced a 10-inch flat-panel computer and iPad 9.7-inch display for competitive reasons. Is also worth pointing out that Apple launched the iPad Mini is slightly larger than its competitors, Google Nexus and the display screen of the Amazon Kindle Fire, Apple believes that this strategy can be successful in the low-end market. Although smaller Tablet PC launched, but the big screen is still in the minds of consumers plays an important seats.high-end screen
At the same time, the most important is to keep in mind the importance of high-quality display. Like the retina display of the Apple iPad and Google Nexus 10 high-definition screen is very nice. They allow users to watch movies or TV shows, or even browsing, enjoy fabulous experience. In this regard, the users are very fond of. If there is no high-quality display, it is difficult to appear so many able to rival Apple and Google's tablet computer.
4 striking designTablet PC market, design is everything. To seem boring or inferior design standards of equipment generally will not succeed, and those who shape looks beautiful design but are often able to succeed. Perhaps this is why the Apple iPad is so successful, and many analysts are optimistic about the Microsoft Surface Tablet PC's reason. The success of the most popular Samsung 10.1 inch Galaxy Tab 2 tablet computer or even to some extent can be attributed to its design.
5 of the necessary softwareIn launch BlackBerry tablet PCs, RIM first understand things is: software is very important, including the operating system and applications. Consumers simply do not want to use the BlackBerry software on the company's Tablet PC. At the same time, Apple, Google and Amazon is fully aware of the importance of software. Many people buy their products, because they provide a good operating system and a huge number of applications and content.
Diverse selectionVariety of choice is also very important. Consumers like Which Tablet PC is the most freedom to decide for themselves. Therefore, if they want the WiFi version, they can buy. Or, if they want a 4G LTE version, they can also be several tablet PCs can choose. If you have the storage space of different sizes to choose from, this is also a good thing for consumers. If a product is to provide more choice to consumers, they are about may purchase this product. It is that simple.
Reasonable pricePeriod of slow economic recovery and high unemployment rate, the price of the Tablet PC has rockchip rk3066 been a great influence. This is exactly like the Amazon Kindle Fire performance such very general, but selling products priced at less than $ 200 so successful. This is exactly the reason overpriced Tablet PC (such as Apple's pricing of $ 829 with LTE Internet features high-end iPad) is mostly ignored8 focus on portabilityHow a Tablet PC too big too heavy, and can not be stuffed into a suitcase, then it is in the end what is good? Tablet PC users today need portability, and will not overwhelm their products heavier on the road. Apple, Amazon and Google are well versed in this. Perhaps this is why the three companies in the field of tablet PCs so successful.
Correct brandIn the tablet market, brand trust is extremely important. A company's brand can basically make or break the success of a tablet computer. Therefore, like Barnes & Noble bookstore (Barnes & Noble) the Vizio is this tablet computer market strongly to gain a firm foothold, but they can not last long. Companies such as Apple, Samsung and Microsoft will get more consumers trust their sales will gradually reflect this.
10 comprehensive serviceApple, Google and Amazon provides comprehensive services in its products. That is to say, they provide the music store, the film market and App Store. In addition, Amazon offers cloud storage service, Google Gmail email and Google Earth. They are consumers love to use the service.