Global Business Information: Chinese market competition intensified thousands of smart phones

Towards the end, the consumer electronics market bull, smart phone price war has intensified the trend. Monday, budding domestic mobile phone manufacturers launched the first "big cola brands of ipod classic mini smart phones, in one fell swoop onto the dual-core configuration of the 5-inch large-screen Android smartphone price 999 yuan below the thousand mark. Almost at the same time, the quad-core Android smartphone millet, Huawei, ZTE and other brands also teamed fell below 2,000 yuan, the intensity of the market price "shopping" is evident.
The thousand price battle is most intense
In fact, in the first half of this year, the price of the dual-core Android smartphone is already showing a rapid decline in the momentum. But no one has thought is entering the second half of the year, this price reduction game become even more crazy, "there is no minimum, only lower" to become a reality. Especially with MediaTek, Qualcomm launched the entry-level dual-core processor program, positioning on the market also began to fast dual-core smartphone in the thousand or so more. According to the reporter Statistics found that the first-line brand of domestic manufacturers ZTE and Huawei, Coolpad, Lenovo and so has introduced the thousand price dual-core smart machine, Tianyu, Hisense and other quick follow-up, in addition to emerging brands reached released Monday cola phone is one of them.
However, in order to avoid product too homogenization of the above manufacturers have also adopted the practice of function, design and details of differentiated. According to the to Everspring CEO Ding Xiuhong, while positioning thousand price, but the big cola phone has taken the lead with a 5-inch large-screen design, while adding lcd fm transmitter a 1GB memory and WCDMA + GSM dual mode dual standby function. In addition, product positioning, large cola phone also proposed the new concept of the ultimate Internet experience, also built Rocks TV free video content in addition to through Suning Tesco own online shopping mall sales, support Baidu, Le Frog number of different custom ROM can choose the design. "Returned more freedom of choice of consumers and do really open our original intention to build this product." Ding Xiuhong said.
Domestic smartphone manufacturers, ZTE and Huawei, Lenovo, "veteran" with the advantages of scale to cope with the challenges of the emerging brands. Reporter has learned that following the September pioneered thousand price dual-core smartphone, the recent "China Cool associated" began to further push down the price of the entry of dual-core smartphone, some products have already fallen below 900 yuan, 800 yuan mark. "Estimated to the end of the year, in the low-end entry-intelligent machine market will be fully complete the transition from single-core to dual-core." Warring Yang Qun, chief analyst said.
Price postwar brand war Aspect
Force Internet platform through the network channels for direct sales in order to reduce the cost of channels is an important means of domestic mobile phone can be the price war. After Millet ZTE, Huawei, Lenovo and other domestic brands have varying degrees referral network shopping platform, has always relying on traditional social channels of Jin, day language and other brand hair force Internet channels and even Internet channels customized products, which makes mini fm transmitter the price the scope of the war, from entry-level to high-end products. According to Reporters statistics, ZTE, Huawei, Lenovo, are already densely launch quad-core mobile phone price 2000 yuan, is a formation of a new low-cost offensive and has just started selling millet 2 generation.
In fact, not only domestic manufacturers eager impulse sales price reduction, in order to compete against Apple, Google Nexus series phone launched by play the cheap card, its just released Nexus 4 8GB version priced at only $ 299, amounting to no more than 2000 yuan the same, but with a quad-core configuration, undoubtedly Android smartphone camp program under a new price benchmark. "But just to rely on the price advantage to win market share is not a good thing, especially on the most important follow-up development is not enough profit guarantee is a short-sighted behavior." Said Yang Qun, Google's main business and profit from Internet advertising, mobile phone sell cheap does not hurt the fundamental, but somewhat irrational domestic mobile phone manufacturers to follow suit. Domestic market research agency Shiner, according to the latest statistics show that, 3,000 yuan more than the 90% share of the smartphone market as Apple, Samsung occupy the remaining 10% is held by international brands such as Nokia, HTC, and get involved in this the domestic mobile phone market, a price almost zero.
"This situation, the domestic mobile phone manufacturers in fact Android Handy and not a real threat to international brands, their opponents are your own family, so the price war can rarely be sustained in order to live the brand to increase, is the key." Said Yang Qun, influenced by such factors, domestic mobile phone in the first half of next year is likely to set off a new round of major reshuffle, less than half of the brand now appears to be alive may.