Global Business Information: Lenovo mobile Internet terminal strategy to increase mobile phone business into

U.S. market research firm Canalys, the latest data show that handy großhandel the third quarter of this year, Apple has dropped out of the ranks of China's top five smartphone vendors. The report said the selling of the low-cost smartphone makes China's domestic manufacturers shipments increased dramatically, with particular reference to the mobile phone operators in Shenzhen Yulong Coolpad. The third quarter of this year, dark horse Coolpad smartphone share rose to the domestic third place, behind Samsung and Lenovo.
Apple has been the low-cost intelligent machines crowding out
Canalys statistics, the first quarter of this year, sales of Apple's iPhone is still in the first two of the smartphone market in the second quarter fell to 5, the third quarter fell 5 away. Within the Chinese market in the quarter smartphone shipments of over 50 million, in the global smart phone shipments in excess of 1/3, Samsung is still the leading smartphone manufacturers in China, shipments market share of 14%, Lenovo # 2, a 13% share of the two brands are quite close.
# 3 is for the first time to enter the the Canalys Chinese smart machine list Yulong Coolpad. It is understood that the current 16G B version iPhone4 iP h on e product line lowest price 3088 yuan, the unit price equivalent to the cheapest smartphone market Coolpad six times.
Cool the person concerned, said in an interview with the Southern Android Handy Reporter, the company is actively explore overseas markets, and began to cooperate with the United States some small telecom operators.As for the apple fell out of the top five reasons, Canalys attributed to "iPhone is still very expensive," the same time Chinese manufacturers sell their products at very low prices to attract many consumers to buy smart phones for the first time. In addition, China Telecom and China Mobile, a total of 850 million mobile users, rank 2-5 Lenovo, Coolpad, ZTE and Huawei and operators closely linked, almost embrace thousands of intelligent machines market dominated by the carriers.
The contractual the machines maturity, churn
Has begun the fourth quarter, Canalys analysts believe that, with the the iPhone5 launch of Apple's share of the smartphone market in China will be picked up. Earlier, Apple CEO Tim Cook (T im Cook) Apple earnings briefing expressly December iPhone5 will be officially launched in the Chinese market.
However, Huang Lin does not agree with this point of view, he said the fourth quarter has been more than half, even Apple iPhone5, launched in early December and only one month's time to boost sales. On the other hand, in the October-November, a large number of original Unicom iPhone4 contract users two-year contract expires, the part has been diverted to other mobile phone brands. Even continuation of to purchase iPhone5 contract dryer, also in December, Apple capacity planning problems may be encountered.
Who asked not to be named, the Guangzhou local operators who do disclose the south are reporters, in order to ensure that the user contract is still in use after the expiration of the original package, in particular the high-priced packages some 联通营业厅 has recommended to the user Samsung products.
Lenovo's mobile Internet and digital home division Dual sim Handy enter the second full year after the establishment of quarter consolidated sales increased by 155% to $ 718 million, a 14.2% share of the smartphone market in China reached year-on-year increase of 12.5%. Total sales reached 700 million, creating an increase of 18 times the figures, about 2,3 quarters of Lenovo's mobile phone business will be able to start earnings.
Liu Jun, Lenovo Group senior vice president of mobile and digital home business group president to Artesyn Technologies, Lenovo smartphone business channels divided into two parts open market and carrier market, open market actually profitable carrier market relative profits very low, but also some profits. Because the positioning of the smart phone business is still in the investment period, it is still increasing input stage.
In fact, Lenovo mobile phone business, as long as the current lot of inputs lose profit, such as Nanjing R & D center set up in the country's newly established phone store, and heavily, but the pursuit of high long-term growth, need to do more, said Liu Jun, more technically and inputs on the talent pool. At present, a lot of investment already in place, there is no big problem for the 2-3 quarter earnings.
CFO Wong Wai Ming, Lenovo Group also revealed that worldwide Outdoor Handy sales of Lenovo mobile phones (feature phones and smart phones) in the previous quarter to 8.6 million, but 7,000,000 smartphone, one-third sold to the international market, one-third of two sold to the Chinese market. Lenovo Group announced in Indonesia, the Philippines and Vietnam began selling smart phone products in emerging markets, the future will continue to tap the potential of the smartphone