Global Business News: China mainland manufacturers have the transition to the development of intelligent

Recently, many communication enterprises, the third quarter of 2012, earnings were announced. People did not think that smartphone sales are steadily rising, an excellent situation of rising popularity is exceptionally hard, the days of the smartphone manufacturers. Nokia loss of $ 1.27 billion, a loss of $ 527 million Motorola Mobile HTC net profit fell 79% ... the market performance of gloom a notoriously high growth known domestic mobile phone manufacturers are telefonos android baratos not optimistic, ZTE net profit loss of 17 billion, 15 years to the first loss; the TCL Communication quarter net loss of 87.09 million yuan, the first quarterly loss in five years, strong as Huawei also falling profits, even some second and third tier of domestic mobile phone manufacturers also chanted smart The mobile phone market to make money so hard, how exactly?
Sell ​​more may lose more igogo
Product homogeneity is the biggest problem of the smart phone market, especially the Android smartphone market's dismal performance for the third quarter smartphone vendors, the consulting analyst Liu Zhenghao Izumo said characteristics of free and open Android platform height and the upstream chip platform The growing field of modular, called the "culprit" one of the manufacturers profit margins sharply reduced. "Perhaps this argument is fair enough, because the Android open or summary of the upstream chip platform are in fact in order to be able to help manufacturers reduce costs, but also virtually greatly reduce the barriers to entry of the mobile phone industry."
Shenzhen, a domestic mobile phone's responsible for the people to reporters revealed that, due to the United Nations Development Division and the high-pass and other manufacturers introduced a large number of low-end chip platform program, the public version of the design, as long as funds are basically any vendor can enter the telefonos chinos android smart phone industry average smartphone prices lower and lower. The end of last year, single-core entry level products can be sold for 1,000 yuan, the dual-core this year has dropped to less than $ 1500, since the beginning of the fourth quarter, with the quad-core also killed to 2,000 yuan. "
"Function machine era, mobile phones Competition performance parameters, stitching Features appearance or features vendors can sell differentiated marketing point premium, but the basic Android smartphone looks exactly the same, manufacturers can only fight the hardware that price, the former will increased costs, which will reduce the profits the opponent addition, not enough brand power support domestic manufacturers how to make money? "Liuzheng Hao said, the homogenization of factors in addition to the product itself, the the carrier customization mode mobile phone channels The rise of independent pricing vendors formed a certain impact, and even cause some mobile phone manufacturers to sell more thanks to the more strange phenomenon.
"In the second half of last year, thousands of intelligent machines we bid each also hundred yuan of money to make, but the third quarter of this year, a profit of only tens of dollars, and some even teléfono android might want to lose money, and now operators checkout period is getting longer and longer, the result of financial pressure on us is not small. "another person in charge of the domestic mobile phone which complained to reporters, but he also said that operators smartphone to promote the main platform, even if lose money, manufacturers also hard to give up, "Operator customization at least scale not find it difficult to make money on this platform."
Electricity providers in transition, he moved overseas by the blitz
In this attack from within and outside the torment environment, part of the domestic mobile phone manufacturers have been unable to sit still, channels Diversification become their first choice. Domestic mobile phone manufacturers Gionee recently actively fought in the electronic business platform, and teamed up to launch customized products and Taobao. , Executive vice president of Jin Lu Wei said that in the current competitive environment, traditional cell phone manufacturers in further pioneering electronic business platform and the mobile Internet market has become a reality demand ice.
Test the water relative to the traditional mobile phone manufacturers gradually emerging vendors sucked all hopes are placed in the electronic business platform. In the past six months, the emergence of the domestic mobile phone market expand in addition to the endless stream of many new brand innos large Coke, high quality rice, mushrooms and other strange names, product marketing all rely on microblogging, forums and other platforms. "This is mainly by the telefonos moviles android impact of millet phone successfully by microblogging marketing through channel sales of electricity providers, these companies are able to realize the asset-light operations, save a lot of channel cost and intermediate links, thereby increasing the profit margin. Although I'm not sure these companies can be successful, but this practice should be in the era of little profit will be sought after more and more manufacturers. "Liu Zhenghao said.
Of course, not all manufacturers are non-electronic business platform is not available. Lenovo Mobile last year with the sudden emergence of the smartphone, successfully obtained the throne of the domestic mobile phone market, began a new round of layout, but its eyes on the overseas market. Coincidentally, another veteran Coolpad smartphone manufacturers also in the third quarter of this year, succeeded in penetrating the U.S. market, the market had been pioneering Hong Kong, Taiwan, to enter the mainstream market overseas footsteps is speed. To enter the overseas market with its own brand, although difficult, but successful, regardless of the brand to enhance profit margins will be more secure. "Cool Marketing Commissioner Li Xuqing says in an interview with reporters.