Global Business News: Google to launch low-cost tablet PCs and strive to seize market share

Following Apple and Microsoft have released the new Tablet PC, Google is also not to be outdone android tablet the full range of force from the operating system to the hardware products, and this time the focus is clearly more biased towards the Tablet PCRecently, Google launched the official blog of the latest operating system, Android (Andrews) 4.2, and based on this system Nexus 4 smartphone Nexus 10 Tablet PCAll along, Android camp cheap as an important weapon rattling in the goals in the field of intelligent terminal. This in addition to the smart phone, Google Tablet PC is also used from the low-cost strategyIt is reported that the newly released Google the 16GB Nexus 10 Tablet PC price is lower than the new generation of Apple iPad 1/5, but also cheaper than the Microsoft Surface Tablet PC.
Android system by virtue of its openness has a huge user base, and its position to dominate the smartphone field short term will not be shaken, but in the field of Tablet PC, Apple iPad shipments in the third quarter of decline, but still firmly position of absolute dominance, the iPad's market share reached 73% in the domestic market, for example, coupled with Apple's new iPad mini, is intended to enter the entry-level tablet PC market. The Google is clearly trying to take advantage of new products to make up for the disadvantaged in this areaIn the third quarter of this year, according to market research firm IDC's latest statistical report, Google Android devices worldwide shipments of 136 million, a record of the highest single-season record, a year-on-year growth of 91.5% in the global smartphone market The share accounted for 75%. Apple iOS operating system market share ofLook at the statistics of the global tablet PC market in the third quarter, three quarters of Tablet PC shipments 27.8 million, Apple iPad market share ofdownApple lost share, it is snatched by the rising power of the Android Tablet PC
Some experts pointed out that with the Android system price advantage achieved good performance fundas ipad 2 in the market, but there are also many worries. Mostly Android applications on the Tablet PC is just a larger version of the Android phone application, big screen advantage of the Tablet PC has not been fully applied. Google wants to expand in the Tablet PC market share, it is necessary to develop more Tablet PC exclusive Android applicationAndroid system also long-term security issues for the industry criticized. According to Trend Micro's latest security report notes that, in the third quarter of 2012, the amount of data of the Android mobile device malware jumped nearly six-fold, and a total of 175,000 malware detectedIn addition, Google also faces challenges from Microsoft, which not long ago is not only high-profile launch of the independent hardware products Surface Tablet PC at the same time, the new release of Windows 8 system also attracted many PC makers added, this is no doubt that Microsoft determination to want to take a slice of the tablet PC market.
PC industry will be many years in the future in a bad situationand this tablet android situation may continue into 2016. Reitzes think the PC industry of the potential of this decline is caused by many factors, including consumers' Tablet PC surge of interest in Microsoft's recently released Windows 8 system at the same time full of confusionhe Reitzes think the reason why the PC industry this is because it is short-sighted and failed to realize that and to adjust their products based on consumer spending hobbies, failed to enter the market for mobile devices. Barrons reported originalWe believe that the new generation of consumers and IT workers are thinking about how to carry out the calculation method is different from the PC industry in the 1990s of the last century, and now the operation. Rely on mobile devices and cloud computing. The result of this development trend, can no longer maintain the PC market, with annual sales volume reached a record of 3.5 million units. The same time, we think that the PC replacement cycle is extended to 1-2 years, which led to the 2015 year PC shipments will be reduced from 50 million to 100 million units. After experiencing years of trough development period, the participants in the PC field is still not aware of what is happening currently, and there is no specific contingency plans.
2012, Reitzes its prior forecast of PC sales adjustments, he will cut PC sales forecast to accesorios para tablet million units, 3% lower than his previous forecast. 2013 PC sales will be 338 million, 4% lower than his previous forecast. Tablet PC hope swept away should belong to the PC sales. Reitzes predicted results of the Tablet PC market has also been adjusted, he predicted before 2013 Tablet PC sales to 146 million units, and now he thinks 2013 Tablet PC sales will reach 182 million units. At the same time, he also predicted that the 2014 Tablet PC sales will be 230 million units this data than his previous forecast of 139 million units per cent more for a lot. In addition, Reitzes believes that Apple will control the entire tablet PC market, at least in 2016. Google, Samsung and Amazon "has the ability to expand to a larger share of non-Apple market in the field, we think that the sum of the market share occupied by the next three companies in the Tablet PC market will remain at 30-40%." Reitzes made this ominous forecast is derived according to market researchers, the amount of data, these data show that the third quarter, the PC industry has shrunk significantly ", while shipments fell by 8% compared with the same period last year