Monday, November 26, 2012

Global Business News: Samsung Blackberry Nokia challenge Apple's high-end smart phones


What is the price of 4,000 yuan more than the high-end smart phone? The first answer that you think might be adornos navidad caseros the iPhone. However, the end of the year, not only Samsung intensify seize the field of high-end business phone, Nokia, RIM (Blackberry) and other companies also make a comeback, to seize the Apple site. The industry is expected to start next year, Apple's iPhone monopoly situation of the high-end smart phone market will be brokenStatus igogo quApple the upper hand in the high-end market What a cell phone is a model of high-end smart phones? The answer seems to be still Apple's iPhoneRecently, the consulting firm Analysys International released the 3rd quarter of 2012, China's mobile terminal market monitoring report According to the report, as of the third quarter of this year, the Chinese smart phone terminal market (excluding parallel imports and cottage), Andrews (Android) share has reached an unprecedented 90.1%, mainly used in Nokia phones plug classes Symbian system market share of the remaining 2.4%. IOS system for Apple products on the market share of only 4.2%.
Although the market share on the Andrews system has long been the victory, but the the Analysys report shows that the first three quarters of this year, the average price of the phone system Andrews is only Saipan phone price is only 1393 yuan, 1114 yuan. At the same time, the the iOS phone system (iPhone) is still as high as the average price of 4523 yuanThe Analysys report shows that, as of the fourth quarter of this year, China's domestic high-end mobile phone market, especially high-end business intelligence market is still dominated by AppleChallenge Blackberry the Nokia push high-end machine counterattack But recently, more and more in the high-end brand products of a place, counteroffensive began to AppleFirst, RIM's BlackBerry. BlackBerry features a full keyboard and high-security ", in the 911 events to maintain the security of the U.S. government communications and shine, and became a high-end business people" standard ". Apple's iPhone touch screen to open era when the full keyboard BlackBerry suffered once entered a depressed state, many of the original large enterprise customers have phone executives configuration changed from Blackberry to iPhone. But recently, RIM seems to have started "back to life." On Friday, the American BlackBerry phone manufacturer RIM shares soared nearly 14%. According to the reporter, since mid-November, the company's share price has risen by nearly 40%, BlackBerry 10 smartphone BlackBerry company released in February next year, analysts unanimously optimistic.
Another counteroffensive started on the high-end business market is the mobile phone market before the adornos arbol navidad hegemony" Nokia. Nokia once never led the launch of the phone Lumia920 series of terminal, the recent share price even a new high. Also on Friday, the Nokia American depositary receipts climbed to $ 3.56 per share, Weekly jumped 29%, to the bottom of the $ 1.63 have been doubled doubled. Nokia announced the Lumia 920 Global predetermined amount of over 2.5 million. In the Chinese market, the recent Nokia China Aerospace Beijing Hangxing machine Manufacturing Co., Ltd., the smartphone procurement cooperation the network Qin, the capital, the era Lingyu and Guoxin informed enterprises held in Beijing, to return to the long-lost high-end business phone marketChallenge 2Samsung yuan level to ultra-high-end machine
In addition to the traditional high-end business market, Apple's share has been eroded in some million over the ultra-high-end market, Apple also was competitive challengesSince last year, South Korea's Samsung, with the Galaxy Note, Galaxy Note2 Galaxy S3 high-end smart phones from the hands of the Apple phone has to seize the many high-end market share of more than 4,000 yuan. In order to further suppress the Apple in the high-end market, Samsung broke new ground opens up a million over the ultra-high-end market.
Recently, China Telecom and Samsung Electronics have jointly released the ultra-high-end 3G smart phone customized by China Telecom, "the heart of the world." W2013 main push high-end business market, priced at 17,999 yuan. This reporter has learned that, after four years, China Telecom and Samsung Electronics consecutive launched W699 online shopping lowest 4599.0 yuan w799 online shopping lowest 3438.0 yuan), W899 and W999 four "heart of the world" phone, sale The prices are more than 10,000 yuan, mainly for government and enterprise markets high-end business crowdActively with Samsung contrary to the layout of the ultra-high-end market, Apple's most expensive mobile phone price 5000 yuan iPhone5 online shopping lowest 4720.0 yuan, while in the million or more ultra-high-end mobile phone field is blan Reporter observed The high-end smart phone market as the focus of competitionApple's biggest enemy is still far Samsung. But starting next year, Apple had to face a new situation, it is the high-end smartphone to compete with the iPhone is intensive, and more and moreRecently, more and more vendors, industry analysts found that the smartphone will show in the end with the traditional view that a lot of the little spindle "distribution of the high-end and low-end or low-end phone a lot less midrange phone point, the "pyramid" distribution of high-end mobile phone at least, the smart phone market will show a "barbell" form of polarization - expensive high-end smart phones, high-profit, differentiated, multi-brand, low-end smartphones differences of less variety, cheap prices, and a huge number. Affordable midrange smartphone will often encounter "high fragmentation, low" embarrassment igogo

Currently, the smart phone market "barbell" the tendency to become more and more serious, since the comprar luces navidad second half of the year, a variety of the most high-end screen, chips, spare parts almost all out of state. The shortage means that more and more boutique quality strategy also means that Apple is being more and more enterprises counterfeit and challenges. The mobile phone industry is totally dependent on the industry to speak of the product, product experience beyond, even if Steve Jobs is still alive, would be difficult to reverse Apple surpassed situationThe good news is that the "barbell" does not immediately come to. Such as Meng, president of Motorola China, at least 12 months, the smartphone market is still showing the "pyramid". In addition, Apple is still a huge fruit powder groups, they can decline in sales of Apple products play a very good cushioning effect, Apple is still time for miracles

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