Global Business News: Samsung Lenovo sharp decline in sales of smart phones

November 16 news, authoritative research firm Canalys data handy großhandel quarters of China smartphone in Q3 is the total volume of over 50 million, Samsung is in the leading position, Lenovo and Coolpad respectively ranked second and third place, ZTE and Huawei, followed After Apple fell out of the top five. Analysts believe that the Chinese smartphone market domestic brands a single show, beyond the international brands, the market share of more than 60% share of '000 strong push for intelligent machine strategy, mainly based on three major carriers in China
Over 60% share of domestic brands, Lenovo, Coolpad squeeze into 3The contest international brands and domestic brands never stopped, from the 2G era to the 3G era of intelligent machines, the shift in reincarnation, witnessed the brutality of the mobile phone industry. Chinese local brands in 2012 close to the operator resale market, insight into consumer demand, continue to introduce new products at very competitive, accelerate the popularization of intelligent machines in the Chinese market, which is the key factor in the success of the domestic brands.
According to Canalys report shows, the obvious advantage of Android Handy domestic brands, the top three market share of over 40%, a leading 14% market share, Samsung, Lenovo to 13% of shipments, followed by Cool into the top three to more than 10% share of the top five, ZTE and Huawei, at the same time, Apple fell out of the smartphone market, the top five domestic brands overall share of more than 60%, more than a lot of the Q1 the quarterly and Q2 quarter increaseAnalysys information analyst Lu Libin, domestic brands in Q3 quarter of collective force, the speed of introduction of new products faster and shorten the product development cycle, improve the competitiveness of their products; operators thousands of intelligent machines market strong promotion, leading domestic brands to achieve a competitive edge in product prices.
Less cool high-end high-end market share against SamsungAppleChinese local brands on the market share and sales triumph and earn a lot of attention, but the lack of actual earnings. According to foreign media reports, 99% of the profits of the global mobile phone market by Apple and Samsung earned many other brands earned only 1% of the profits. According to authority Shiner data show the smartphone market in the January-September 3000, in addition to Apple and Samsung, two market share of more than 90%, the remaining 10% of the market is carved up several brands such as HTC, MOTO, Sony, Cool.
Analysys IT analyst Lu Libin, local brands such a high market share, low margins phenomenon, the fundamental reason is the lack of influence and voice of local brands in the high-end market, the current domestic smartphone market in 3000 + more addition Coolpad to launch the flagship product of 3000 yuan -5000 yuan price range, such as the recently released Cool Daguan HD 9960 products, other local brand products basically product prices in 3000 yuan, such as Huawei, millet, Lenovo, The basic brands such as the flagship product in 2000 yuan.
Who in the world "was the high-end market, Samsung lcd fm transmitter and Apple knew quite well, and has won the global market. It is learned that the Coolpad 2012 investment in the high-end market and a billion dollars of high-end research and development costs of the high-end flagship product, the demand from high-end users and experience, the effort to build intelligent machines most suitable for use by the business elite, from the process innovation, materials and other hardware to Cool the business elite the development of Coollife platform, Cool devoted a lot of effort in the high-end user experience. The launch of Grand View HD9960 accumulate a lot of innovative technology, China Telecom, the flagship of the end of one of the high-end products.
Analysts believe that the future must be a place in the high-end market to gain a foothold in the global competition and earn hardly worth the effort, or only at the end of the industrial chain. Domestic brands in the high-end market is still a long way to go, except Cool in the high-end market greater impact on other brands also need to actively layout. It has been revealed that ZTE to launch high-end brand Nubian, Huawei is also actively create a flagship product.
The share of domestic brands will continue to enhance the impact of Cool single monthly shipments of three million units
Industry forecasts, Q4 quarter, there is room to grow the market share of domestic brands, are expected to be 65%. Mainly based on the many small brands have entered the smartphone market, bigger Industry cake; further decline in prices, accelerate the speed of popularity.According to Su Feng, vice president of cool products and market system, thanks to the cool insight into the smartphone market as a whole, Cool in the second half of the year a significant increase in shipments, Analysys data adjusted Cool 2 forecast, sales forecast raised 20 %, but the actual result will be higher. In addition, he also revealed an exciting digital intelligent machines more than two million shipments in October Coolpad November smart confidential impact the sales of 300 million units, a record high.
Currently, the smartphone market, "Matthew Effect Dual sim Handy has become stronger, on behalf of the enterprise Coolpad, Lenovo, Huawei and ZTE, with the innovation of products and control channels, competition increasingly have the clear advantage.