Global news highlights: very low profit cottage Tablet PC

Europe and the United States near the Christmas spending season, cottage Tablet PC manufacturers, the peak season is likely to "wang" is not up.Asian market research firm said DIGITIMES Research recently released a report, nearly 60 million units this year, Chinese manufacturers Tablet PC shipments, accounting for about 90% of the white brand tablet, and 80% of exports, the export areas are mainly concentrated in Europe, the Middle East, Southeast Asia and South AmericasAlthough compared with last year, but the profits did not increase." Information Technology Co., Ltd. of Shenzhen Wei-jiang marketers Lin Lin (a pseudonym) told the "First Financial Daily", affected by the debt crisis in Europe, the U.S. and European markets dialogue licensing tablet PC demand appears weak, "especially the low-end products, and some prices as low as 255 yuan, the high is only 400 yuan, said to be 10 points, but that is a prototype, large cargo 5 to 6 points profitsReporter has learned that, at this time last yearwhitebox tablet, in the end, the price at around 600, the lower end of more thanWeak demand, lower profits
DIGITIMES Research report shows that China Tablet PC manufacturers shipped nearly 60 million units, of which, about 500 million units of brand Tablet PC whitebox tablet PC is about 54.15 million units, accounting for about 90% of the exports of the Tablet PCTablet computer market in 2012, has created an extremely impressive growth, growth force mainly from non-mainstream whitebox tablet brand tablet computers compared to the 2011, in fact, not much growth." DIGITIMES Research researcher Lam Chung Fai told reporters said, The whitebox tablet computer export market mainly to Europe, the Middle East, Southeast Asia, South America, the majority of production in the continent, exports linked to local operators or channels the brandIt is understood that, as the main origin Shenzhen whitebox tablet PCs are mainly exported to overseas markets, mainly in two blocks, one is based in the U.S. and European markets in developed markets, one in India, Brazil, Russia, the Middle East, Southeast Asia mainly in emerging marketsHowever, affected by the debt crisis in Europe, the U.S. and European markets appeared serious weak demand, a lot of influence on the Shenzhen white card out of the tablet PC shipmentsQuantity is big, the European single difficult to pick, and now we are busy looking for customers in Southeast Asia, West Asia, and the Middle East, these customers can bring some incremental order to compensate for the decline in orders in Europe and the United States." Lin Lin told reporters.
For Tablet PC manufacturers, the emerging markets of China's neighboring bargain too tragic accesorios para el iphone extremely low profits. "We only take some small single profit is too low single would not answer." Count to 5% of the profits, according to Lin Lin, a low-end white card Tablet PC only 12.75 yuan in profits 20 yuan.Our products are mainly exported to Russia and Ukraine, there are some countries in Southeast Asia." Said Lin Lin, he most want to be able to find some European guests more during the Christmas season, but are often encountered to do The merchants of the neighboring countries of low-end productsCompetitive differentiationAlthough the brand Tablet PC no big increase in shipments, but continue to introduce new products and continue to lower the price but whitebox tablet PCs to further squeeze the living spaceSome analysts believe that, for the Tablet PC market, the M-shaped features are very obvious. Characteristics of the so-called M-shaped, Apple, Samsung occupy the high-end market, while the the cottage white cards occupy low-end market, brands sales in general are very limited. DIGITIMES Research report predicts that global tablet computer sales will reach 210 million units in 2013, of which 140 million units is brand tablet PC, the other is the general assembly of the Tablet PC.
In the 2012 fiscal year, Apple's tablet computer sales of 58 million units. Not long ago, Apple changed the attitude of its high-end strong push iPad mini, the market

price is only 2,000 yuan, seize the mid-market in an attempt to improve its market share. Google, Samsung continues to accelerate its push new Tablet PC speed, and even can not help but join the war has been a wait-and-see in the next Microsoft, its first tablet PC in China starting in October of this yearBrand tablet PC competition of intense behind, in fact, is the rise of the consumer brand awareness, more people are willing to spend more money to buy a good point brand, also do not want the money to drop in the cottage." Said Lam Chung Fai. This for most cottage manufacturers, exports seems to survive only wayWe have the opportunity now that the demand overseas, especially in Asia, Africa and Latin America regions of low-cost Tablet PC." Said Lin Lin is not developed, some overseas cities PC network, is used instead of the Internet is the cheapest in the country should also 1,500 yuan RMB, which gave a chance Tablet PCMold development, based on the Android open operating system so popular cottage manufacturers introduced low "high imitation iPad, and entered the local market, which allow domestic enterprises for the production of low-cost Tablet PC can take advantage of.
Some of the government procurement price is relatively high, like Malaysia, for example pantalla iphone 5 we appropriate to push the low end, to ensure that they have five points of profit on it." Said Lin Lin Once the procurement finish can be driven from the sales boomIn the new round of competition, with independent research and development capacity and faster reaction white card manufacturers, is expected to come to the fore through differentiation strategy. Lin Lin said, the some programs manufacturers in the development of ultra-narrow screen Tablet PC becomes 10 mm from 18 mm, more mellow some. "Although the cost is not cheap, but believe this will be the hotspot of tablet PCs next year, in advance to do some layout can seize the market.