Chinese wedding dress industry entered a new period of development

REVIEW: "I'm going to get married, and did not choose the right wedding dress, buy or rent in the end Brautkleider 2012 Believe this is a very tangled thing many new Wuhan people, many brides before marriage are busy consulting wedding dress everywhere related matters in the end is to buy or rent it? Today and Xiaobian together to explore this issue!Miss Lee soon the wedding, a wedding rental store shopping over, she tried on several sets. Most rental wedding gorgeous, exquisite workmanship, fabric and theme but also pay attention to these. Daily rental of two sets of wedding dress, a dress, a bridesmaid dress is priced at 2,000 yuan.Same price, Miss Lee try on the wedding than before a lot of good material, the feel and Slim effects more perfect. She said that the marriage must spend wisely, do most the color of the bride. These wedding rental shops also offer wedding makeup, wedding photography camera, she said with a smile: "spent 2,000 yuan to rent wedding dress, their price is more than 5,000, so rent is not only 'not expensive', but also the provincial time and effort. "A wedding clubhouse staff also told reporters, is married to the peak period in May and June, particularly sought-after wedding lease. "We rent the wedding are more high-end, slightly higher price, 1,888 yuan, 2,888 yuan and 3,888 yuan in series. Higher priced rental wedding sewn sequins, flowers, rhinestones, comes tenacity fish bone, the bride wore a more upright a few days before the wedding and dress rental, we will clean again, we will once again cleaning restoration. "
 The wedding dress industry is an important part of China's textile industry has initially entered a new period of development.At present, China has formed a wedding dress Guangdong Chaozhou and Shantou, Guangzhou, the Pearl River Delta, Suzhou several key production base for trade and large-scale wholesale market. Wedding dress industry, the merchandise trade development for the promotion of regional economic development, expand employment important role. "Li Jianhua, China Textile Commerce Association, said in an interview with the China Enterprise News" reporter igogo
The statistics show that in 2010, for marriage registration 10,667,000 pairs newcomers to buy a wedding dress rental wedding dress the proportion of 1:1, the wedding dress to buy about 16 billion yuan of consumer. According to the investigation report of the 2010 married, wedding dress consumption has occupied 88.7%, second only to the wedding ring and banquet. At the same time along with the increasing demand of the people's lives, and the wedding itself, once-in-a-lifetime heritage significance, for the quality of the wedding, the design requirements also improve product range diversity.
However, the development of China's wedding dress industry still faces huge challenges, much-needed guidance and nurturing through the establishment of industry organizations.Multi-industry manufacturer of wedding dress in China, large output, varieties, but small-scale manufacturers operate, less well-known brands, the urgent need of upgrading industrial chain, transformation and upgrading." Said Li Jianhua.It is reported that China's wedding dress enterprises and other enterprises of the textile industry, early multi-units as small factories, small workshops outside the well-known brands OEM. In the period of market economy, people have accepted the idea of ​​"competition", but this industry has been engaged in disorderly and unreasonable price war, corporate brand awareness is not strong, there is no core competitiveness at all, it has also become the restricting our wedding the dress class famous, famous enterprises liesAdjust their thinking, get rid of the vicious competition, creation of national brands, to shape the corporate culture is the inevitable choice of wedding business bigger and stronger. Companies need wedding such an industry organization to guide the healthy development of enterprises, structures unimpeded platform in the industry to produce positive, driven by role. "Li Jianhua told reporters.
Wedding dresses Committee of China Textile Commerce Association came into being. "To believe Kurz Brautkleider wedding Commission established nationwide will effectively integrate industry resources, enhance the image and reputation of the industry, to regulate the development of the industry and the market order, our wedding dress industry healthy and stable scientific development is of great significance." Said Li Jianhua igogo
The establishment of the Committee of the wedding dress will bring together industry forces to help companies break through the existing bottleneck, but also can be more clear development direction, accelerating the development of the market of wedding dress wedding dress Committee will set up the construction industry has actively carry out The significance of the work, to guide the consumer market, to cultivate a well-known brand, and standardize the market order, and efforts to improve the wedding dress industry in the country, the influence of the international market. "China Textile Commerce Association executive vice president Peng Fu told reporters.