Global business information: the impact of the market economy in Europe Christmas products exports in previous yearsDecline

As the Spring Festival in China, Christmas For Westerners, the most important festival of the year bombillas navidad while the the centralized market demand soared, so Christmas is becoming a vane of a country or region of the overall market for the foreign trade industry. The downturn in the overall economic environment in Europe and North America this year, the island city Christmas orders by a certain influence, some traditional toy and gift industry has shrunk severelyHowever, at the same time, the island city Christmas economy "there are a lot of bright colors, such as wigs, light-emitting toys and specialty agricultural products, such as the year-on-year sales growth. The shift in the foreign trade of the city's Christmas market year-on-year this year presents tepid situation. It is worth mentioning that while in some enterprises worry sharp drop in orders, Jiaozhou City, Qingdao Sheng Fengyuan hair Products Co., Ltd. Chen Xiaoqing manager but progress in for strokes artificial time anxiousKeywords salesChristmas wig sales up 35%For any foreign trade enterprises, sales undoubtedly is the most basic measure of operating performance standards. Chen Xiaoqing told reporters when the reporter chatted with Chen Xiaoqing this year's Christmas sales the wig of total exports of the company's Christmas season this year, an increase of approximately 35% over the same period last year.
"Our company is mainly the production of various types of wigs, high middle and low, various models have, mainly for overseas markets." Chen Xiaoqing told reporters the company was founded in 2009, is a manufacturer of small and medium enterprises of all kinds of hair products, The products include human hair, caps, hair extensions, Jewish hair. Christmas for such a wig enterprises, is undoubtedly the most important selling season of the year. As the company's flagship product, Halloween wigs, fans sent annual Christmas selling product categories. "Just entering December, orders began to increase, festival wig piece." For this year, the overall economic situation, the impact to the foreign trade enterprises, Chen Xiaoqing said, indeed brought no small impact to the company's development, especially U.S. dollar against the RMB exchange rate lower, a serious impact on the profit margins of corporate trade orders, however, simply look at the Christmas sales season, the downturn in the economic situation in Europe and North America, did not give them that great an impact. "Whether this year hard to Christmas, Westerners are heavy volume consumption, so to say, the economic situation is not large export impact for our Christmas."
Chen Xiaoqing said, from the experience of the previous years, the Christmas season is a wig export more concentrated period, and this year is no exception, but she also said that although the amount of orders this year, sales are up sharply rising corporate profitability because exchange rate and the cost increase factors, the decline than in previous yearsKeywords marketExplore Europe and Africa markets to expand sales channelsUnder the background of sluggish overall economic situation, this enterprise specializing in the production of wigs, how to do contrarian growth? Chen Xiaoqing said, the first is long-lasting quality assurance. "From enterprises to establish at the beginning, we have been committed to operating in overseas markets, after so many years, with our quality has won many fixed customers." At the same time, a wig as a small industry, consumer groups loyalty is high, relatively speaking affected by the overall economic situation is not obvious, "revenue and reduce the time to wear a wig to wear." Chen Xiaoqing said, alopecia baldness is a common phenomenon in a foreign country, the wig than huge domestic market, with the reputation The effects of the spread of the company's wig market is also repeatedly expand.
"Initially, our wigs are only sold in Japan and South Korea and the United States." Chen Xiaoqing said, after several years of operation and development this year, they expanded the United Kingdom, Italy and Germany and other European countries, and even Africa region will also wig sold the expansion of the international market is an important factor of the enterprise to maintain a high growth rate in recent years. "Said the details, we only need three types of foreign language talents, Japanese, Korean and English, and now the international market, we are faced with a big light foreign language talents this year nearly doubled.
There is no doubt that the overall downturn in foreign trade industry, almost all foreign trade enterprises in the direction of trying to expand the international market. The and Sheng Fengyuan success is not accidental, Chen Xiaoqing said, based on the accumulation of years of industry, and more importantly, companies always adhere to the quality first.
Keywords crashiFactories compatibilization encounter "artificial shortageWell-managed and a foreign trade enterprises, the most important is it? Some say the orders, it was the market, but the biggest problem faced by the moment, Chen Xiaoqing, is the production performance. "In order to recruit people rush period, I no idle these days." Chen Xiaoqing saidAs foreign trade enterprises, the order is undoubtedly a direct impact on the performance of key enterprises run product orders in many industries the seasonal contrast, the foreign trade enterprises in staff management, speed efficiency side, facing many difficulties. "For example, a foreign trade enterprises, usually orders much, only need 50 people to Christmas orders get together, 100 people are not enough you say how to do this?" Chen Xiaoqing said, the face of this challenge, enterprises only two roads optional, one is rational to give up part of the order, to ensure the smooth operation of enterprises, industry background, give orders is likely to abandon a market, and a long-term cooperation of the merchants, undoubtedly lead poison thirst quencher ; Another way, is to let the number of employees to maintain long-term surplus state, the substantial increase in labor costs, the past with very smoothly run, now gave the enterprises to carry a heavy burden.
To Shengfeng Yuan, for example, from a processing plant, two processing plants and more than joining factory, factories Capacity pace never stop, but the face of the "artificial shortage", Chen Xiaoqing sometimes only demolished East Wall pay Paul. "Wig is not a high-profit products, festival wig, low prices, only a few dollars a wig profits." Chen Xiaoqing said, this traditional processing industry for the production of wigs, labor issues is undoubtedly the development of enterprises in the future must be resolved one major problemThe Christmas exports overcast with ClearYear-on-year sales growth of some of the specialty products of traditional jewelry toys seriously diminishedChristmas ornaments difficult arrived last year, half of theChristmas ornaments, is undoubtedly the Christmas export an important component of the economy, however, compared with previous years, trinkets, light-emitting toys sales significantly shrunk. The Castle a person in charge of foreign trade companies, Wang told reporters that the rugs they operate in Christmas as a flagship Consumer quarter, but this year, foreigners significantly weakened the demand for this type of small commodities, orders declining, "Last Christmas I sold more than 50 million small carpet, and this year in November, December combined sales of just over $ 200,000. "
At greater odds, Qingdao Jie Maite Economic and Trade Co., Ltd. business manager, told reporters that the company's light-emitting lamps, plastic toys, this year's export situation is relatively bleak. "Major global economic downturn, the foreigner's Christmas consumer savings, like Christmas balls, Christmas trees, deer these traditional products, sales this year are not ideal." Said Ren Jie, and this year he had exchanges with the past few old customers multinational buyers, including Russia, Japan and Canada, the United States, then the procurement requirements and does not appear to slash, but a lot of orders outflow to some countries in Southeast Asia, and some even in local enterprises to digest, which also a serious impact on the sales of traditional Christmas ornaments.Surge in sales of specialty productsEast west sunrise rain Road is no clear and have Clear." In the the reporters interview process, but also found many Christmas export enterprise a contrarian growth and the growth rate significantly. The Huangdao Huaan Industry and Trade Co., manager Feng Chao told reporters that this year, their "safe fruit achieved striking results of the market.
What is the "Ping fruit? Plainly Apple, Chinese homonym for "peace" coupled with attractive luces navidad packaging, exports become worth a lot of money "Ping fruit. "We buy the high quality apples from Qixia, all reached the standard of a fruit." The Chao Feng told reporters this year than in previous years, the purchase price Apple basically the same as a pound 5 Fuji price of 3.8 yuan, while After a beautifully packaged exports, worth all of a sudden doubling itself, a single price equivalent to 8 yuan. In addition, the company sells more than special agricultural products, the express train to catch the "Christmas" export blowout in December. "In the past, we are concerned about the Christmas economy, just staring at the candles, decorative lights, ornaments, toys these, in fact, the Christmas market is a market, there are many opportunities to be tapped." Feng Chao said that next year they plan with the Castle Features farm cooperation, orders farms are part of the green "turkey", and strive to seize the Christmas foreign markets