Global Business Information: Microsoft Tablet PC sales bleak prospects for poor

Electricity before December 6, chairman and CEO of Microsoft Greater China, HE Yue Fu in a igogo android tablet pc media interview asked Surface Tablet PC sales in China, saying only that "in line with expectations, the specific circumstances avoided. This can not help but generate suspicion outside sales of Surface, Microsoft's Tablet PC strategy in the future is not optimisticAlthough sales of foreign media Surface expressed optimism cited reasons for the failure of Microsoft's tablet strategy is not what is more, but still could not conceal Surface poor sales.Prior to Taiwan media reports, Microsoft Surface RT upstream supply chain recently found that the amount of orders for the Tablet PC has halved, originally expected to ship 400 million units Surface RT the end of this year, but the recent orders have been cut in half to 200 million unitsPoor sales prospects bleak In the domestic market, according to the Nanfang Daily reported, Suning stores Surface counters near do not see too many customers, According to staff revealed that, in addition to the first day of listing selling well, followed by weeks Surface Tablet PC sales performance in general, to or consulting experience, but the actual purchase is still relatively small. "
IPad sales in Suning Tesco, Surface current user evaluation are only hundreds, but the evaluation of iPad users up to several thousand, although the user evaluation of the amount can not be true reflection of sales, but the market heat iPad, no doubt, than the Surface high on a chipOwn computer players currently listed on the Surface is specifically re-developed Windows 8 RT system, and the native Windows are not the same, and have a large difference in the interface and control methods should basically be deemed a whole new system to look at. Microsoft this practice is not appropriate, and Andrews, Apple's tablet, Microsoft's biggest advantage should have excellent compatibility and PC systems, but Windows 8 RT Microsoft has chosen to re-design, and even The application can only use the Microsoft store inside dedicated people, which rather disappointedAnalysis said Surface ecological system is not yet forming, especially for the Surface RT ARM processor architecture and its software applications rich enough mortally woundedIn addition, at the same price, the iPad the hardware level also has a certain advantage, such as the iPad's 2056 × 1536 ultra-high-resolution screen visual effects on the Surface ofto winning a lot, and screen clarity often able to perceive the part of the user the first time, be the user's final purchasing decisions critical impact.
To being peer irony huge competitive pressuresHP's PC business executives Todd Bradley tablet baratas said in a recent interview with the media, Hewlett-Packard is not concerned, he said: "I think Surface not constitute any Tablet PC Microsoft Surface Tablet PC threat, its price is very expensive, and use it you will find that it runs very slowly, just an assembly of no-name productsAt the same time, he is also not satisfied with the operating platform of Surface, said "I am not a fan of Windows RT." For consumers who intend to purchase this product, he ironically said: "If you are going to buy this product, go buy itThe research report, market research firm IDC, Apple iPad and Google Android tablet camp squeezed under the next 3-5 years, Microsoft and its partners launched Windows 8 Tablet PC may only occupy less than 10% of the market shareTablet PC strategy kept defectsForeign media reported that Microsoft wants Windows 8 to meet the needs of all, compatible with all equipment, but in today's market structure, which was invisible himself created an insurmountable obstacleSome analysts pointed out, Microsoft's real problem is that the combo device or touch-screen PC, meaning what exactly? As Windows 8 and Windows RT only tile style application source, even if a significant increase in the number of applications in Windows Store, Microsoft is still difficult.
Windows 8 does not create a vibrant application ecosystem, at least for now, will not be able igogo tablet android to take full advantage of the functionality of the touch screen. Therefore, in essence, the touch screen for x86 devices is an expensive and not practical functionality. This means that the primary task of the Surface Pro must be over most of this to become a successIn fact, few experts think the Surface Pro considerable sales. This means that Microsoft to go beyond the traditional PC market, into a broader product areas distant hope. Whether it is to launch the Tablet PC, or the development of combo devices, are very difficult to succeed. Analysis, Microsoft Surface and Windows 8's problem stems from an ill-considered mobile strategy. Microsoft Tablet PC as an extension of the PC, but it does not seem to understand the difference between the touch applications and non-touch applications led to this logic can not be established. Microsoft is trying to fight the Surface Pro laptop or PC alternatives, but unfortunately, no longer seem to replace the PC is an inevitable demand.
December 6 message, according to foreign media reports, in the face of increasingly fierce competition of Android and Windows, from now to 2016, the global Tablet PC market share, Apple is expected to decline slightly, but will continue to maintain the dominance of the iPad. Market research firm IDC believes that the 2012 global tablet shipments to 122.3 million units, which is 53.8% of Apple's iPad. If this figure is accurate, the Apple iPad's market share is slightly lower than the 56.3% in 2011. Throughout 2011, the Android Tablet PC's market share increased to 42.7% from 39.8% in 2011.
Microsoft recently released Windows 8 and Surface Tablet PC, Windows Tablet PC tablet PCs igogo tablet android 4.0 accounted for only 2.9% of shipments in 2012. IDC believes that the market share of Microsoft Windows platform in 2016 will reach 10.2%. Microsoft's market share growth in Apple iOS and Google Android tablet market share decline for the price. IDC believes that the market share of these two types of Tablet PC will decline until 2016. Apple iPad's market share will drop to 49.7% by 2016. Android tablet market share will drop to 39.7% IDC predicted that global tablet shipments will reach 122.3 million units in 2012, shipments will reach 172.4 million units in 2013. By 2016, global tablet PC shipments will reach 282.7 million units.