Thursday, December 6, 2012

Global Business News: Google suffered the "impulsive punishment": missed the intelligent machine boom in China


Google to withdraw from the Chinese market in the year, but now it has suffered the punishment of baterias iphone 5 chinos impulse"Blurb: "MIT Technology Review, the author pointed out that three years ago, Google pulled out of mainland China search market, but with the booming mainland smartphone market, while Google has failed from a slice, which The search giant is when the urge to pay a painful price.The following is the full text of the articleThe world's largest smartphone marketChina surpassed the U.S. to become the world's largest smartphone market, the rapid rise of the Android mobile operating system should have let Google be a great success, but this is not true. Inexpensive Android smartphone in the past three years, the growth rate in China has been fully beyond the Apple iPhone to make it in the smartphone operating system market share reached three-quarters.
But behind this success, people tend to ignore the fact that Google does not get any benefit from the frenzied growth of Android phone sales. Most Android phones sold in China do not support Google applications as well as built-in advertising service, Google does not support for third-party applications, music, books and video applications store Google Play, which was Google from free Android operating platform two important revenue-generating channels.
Baidu CEO Robin Li has said that this year, Baidu is 80% of the Android phone's default search service, on the contrary, Google been excluded from the development and operation of the platform by themselves outside. In theory, Android should have let Google find another foothold in the world's largest Internet market. Kai-fu Lee, Google China, the former president wrote in November of this year, if not quit the storm led to Google Android device manufacturers can only choose non-Google services, Google will become the big winner of the China market ".
Exit the mainland search market
Kai-fu Lee, Google is very clear what are the difficulties encountered in China and Its Sticking Cable iphone 5 Google hired from Microsoft, Kai-fu Lee is responsible for the business in China, and hopes to further develop this market. But in 2010, the company never Mainland China search market exit, and greatly reduced the scale of local business.
With the booming smartphone market, Google is clearly working for such a move to pay the price. Today, the search giant had little visibility in the Chinese mobile phone users. Google server in mainland China is no longer, Google Play Google search service where users are not much use. The Google Play connection is a very acute problem, Google search and the mainland will be directing users to its servers in Hong Kong.
Nicole Peng (Nicole Peng), a market research firm Canalys analyst in Hong Kong said: "Google unless solve this problem in the presence of the continent, otherwise the situation will not be improved" Google also claimed that mainland Chinese users can not access their normal The e-mail service Gmail. Google Maps for mobile services in the mainland has also been out of favor, in part because Google in the process of waiting for the Chinese government to approve the necessary permits, this performance is unsatisfactory, but frequently upgrade.
Google situation with Apple in stark contrast to the latter firmly in control of its equipment. Apple still this year, mobile phone products abandoned Google map, and instead use their own map service.
At the same time, the Chinese enterprises have set foot in Google can not participate in the market. Baidu has a search and map services of their own end of the phone, and also released a cloud computing service, and help developers to develop applications for the Android platform. The Tencent chat and pay the application of micro-channel is also welcomed by users. Companies such as millet developed Androi customized version, so that the user can install it to buy a new phone.
To strengthen Android platform control
Google has not announced its mainland business revenue, but I think the majority from AdMob cargador iphone 5 including mobile advertising business. AdMob is a mobile advertising platform, advertising mobile applications in all types of operating systems. Google also need to look for other ways to get more revenue from the growing mobile market. This is perhaps Google has been trying to strengthen the control of the Android platform.
In September of this year, Google put pressure on the Taiwanese manufacturer Acer, Ali cloud-based systems make it postponed release a new product. Ali cloud system is developed by the electricity supplier giant Alibaba. Google accused of this operating system largely "borrowed" the Android code, while not providing full compatibility with the Android device applications. Ali cloud application store contains pirated Google applications, mobile and digital content in Google Senior Vice President Andy Rubin (Andy Rubin). Alibaba countered that Ali cloud system is based on the open-source Linux platform design, not from the Android platform.
So far, Android platform is a very strong position in the mobile operating system market, companies such as Microsoft and Mozilla have also entered this market, but a short time is difficult to shake the dominance of Android. Google, however, is difficult to prevent Chinese manufacturers from Android code the way they want to use, and even developed its own version of the operating system Android.
Geras · Dedi Wu, an analyst with the mobile phone industry (Horace Dediu) said: "situation began to be somewhat out of control, the Android platform has been able to great success, precisely because of its viral propagation characteristics, but also the Android platform ' Achilles' heel. "
Google today may gradually realized to comply with the principles of the price paid. Nicole cargador coche iphone 5 Peng With the mainland's mobile phone market is gradually opening up, Google is very likely to return to the land full of enthusiasm, because in fact, it is easy to understand, it is the business of the mainland market, Google too important

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