Global Business News: Nokia to restart the Tablet PC program: reshaping the global brand image

Nokia is manufacturing its own the Windows RT Tablet PC, released plans to open in early bateria iphone slim Nokia battery built into the cover of the device, when the tablet is running low, the battery can supply power to cover equipmentAccording to reliable news sources, Nokia is manufacturing its own Windows RT Tablet PC, released plans to open in early 2013. The Nokia Tablet PC will be configured to the HDMI interface, two USB ports and a similar tablet with Microsoft Surface RT 10.1-inch display. The same time, this device will also support connected to the cellular data network, AT & T will be one of the first batch of U.S. carriers Offering rights.
The sources revealed that Nokia most energy on the keyboard protective cover (similar to the smart cover equipment) to R & D with battery. Nokia will be the tablet offering a special cover, after installation, the whole device looks like a book. Meanwhile, the cover will be configured with the keyboard and stand to facilitate the user's daily use. Nokia battery built into the cover of the device, when the tablet is running low, the battery can supply power to cover equipment igogo
According to reports, Nokia will first manufacture a small amount of tablet device in Windows RT, and then observe whether there is a need for large-scale production in the future Windows 8 tablet. Recent reports indicate that Nokia likely will release this device in the Mobile World Congress in February next year. However, Nokia spokesman said it would not make any comment on market rumors and speculation
Restart the Tablet PC programRecently, media reported that Nokia restart the Tablet PC program will launch equipped with 10-inch display, Microsoft Windows RT operating system tablet products. Before, the cooperation of Microsoft and Nokia has always focused on the smart phone product line in Lumia Lumia 920 headed. Microsoft has launched its own tablet computer products Surface and beyond many people expected, this product has received a positive evaluationIn my view, the view of the Surface positive reaction even if the advantage is very limited, Nokia still has reason to enter the Tablet PC market. However, some people think that Nokia should still focus on the smart phone market, consolidate the victories of the premise, and then consider venturing into new market areasAlthough Nokia rush to enter the tablet market advantage, but the strategy may be necessary.
The market research firm IDC data show that the Tablet PC market in the future is still much room for growth. Specifically, IDC expects tablet PC sales worldwide in 2012 will reach 122.3 million units in 2013 to 172.4 million units in 2016 to reach 282.7 million units. At the same time, IDC expects Windows in the tablet PC market share of 2.9% this year, and will reach 10.3% in 2016. In other words, Windows Tablet PC shipments will exceed 29 million units in 2016View reported that Microsoft's profits in the tablet market even more than Apple's iPad, to enter this market will open up new sources of revenue in Nokia. Although we can not guarantee that the gross profit of the Nokia Tablet PC with Surface, that is $ 315 - each $ 19 higher than the iPad, but it is clear that it is still money to be made. Similarly, we can not accurately predict how much Nokia from Microsoft in the hands grab market share, is also not clear which vendors to enter the market.
But you can be sure that the competition is a good thing for consumers as well as product development. Variety of Windows operating system-based tablet PC market should help to enhance product salesFollow the Google software and hardware simultaneouslyNokia perhaps gain valuable experience from Google's success, although such a comparison is not perfect, after all, Nokia is purely a hardware vendor, and Google is mainly focused on the software field. Google Nexus One smart phone in the market response is flat, but it has made some strategic objectives, such as access to the full recognition of the user, and to promote the popularity of the Android operating system. Today, Google recently launched a new generation of intelligent machines Nexus 4 will be recognized by the market, out of stock in many places - Although there is a certain relationship with supply and market demand of the Nexus 4.
I believe test the waters hardware market, Google Nexus One, cleared the way for the icoo d80 success of the Nexus 7 Tablet PC. The Nexus 7 7 inch Tablet PC, one of the most popular on the market, some industry insiders estimate that sales will exceed 100 million units of this product this month. Although some hardware manufacturers have released their own Android tablet, but the the Nexus 7 performance is still very prominent.
Even if initial sales are negligible, Nokia to enter the Tablet PC market is still of great significance in the following two reasons. First, Nokia can take this transformation as an integrated hardware manufacturers, rather than a single cell phone manufacturers, and thus enhance its global image.
Secondly, the release of flat products also help Nokia to prove its advantage and strength in hardware. Some people may think that, if even the Tablet PC made no Nokia Windows smartphone performance is hardly a compliment. Although this view seems to be biased, but I think there are a lot of people who hold this view, so Nokia needs to get back in the tablet market kingly.
To compete with the Android ecosystem
If Nokia really enter the tablet market, and then launch the platform-based the Windows RT, rather than a complete Windows 8 tablet products, I am afraid that will be a major challenge faced by the company. As Microsoft prepares to publish Surface Pro, feature upgraded seems to be able to prove its value for money. Equipped with a full version of Windows Surface Pro notebook substitute for genuine, greatly enhance the company's position in the hardware market.
Of course, Nokia may seek to utilize its production capacity in price competition Surface Pro beat Microsoft, but I think this is extremely unlikely. Windows Tablet PC If you want to find their own market segments, we need to compete with iOS and Android ecosystem. Now technology products prices fell very fast, so, Nokia and its release low-end flat products, not as good as the production of high-end Windows Tablet products igogo
All in all, Nokia to enter the Tablet PC market can enrich its product line, this will be a positive ipod shuffle accesorios strategic decision-making. Although I think that the Windows ecosystem, Nokia difficult to establish a dominant position, but all there are variables, caught in the smartphone market, Apple and Android vendors flank Nokia prospects is difficult to predict. Intends to launch tablet products, however, should be able to be considered as Nokia's good news, the especially accurate market positioning of the company.