Global Business News: Who Controls the world many of the small size of the market Tablet PC Tablet PC market?

Google and Amazon led the 7-inch tablet computer trend, but their success is not just tablet 10 android because of the choice from the size of the screen, but from a combination of factors such as brand, size, experience, content and price. Beijing on December 28, according to foreign media reports, the online version of the British "Guardian" published an article that Apple, Google microblogging and Amazon may compete on the small size Tablet PC sales market will ultimately decide who will dominate the fastest-growing areas of computingThe following is a summary of the full textCompetition in the tablet PC market is a small-scale competition between Internet giant: Christmas this year, millions of Britons to buy a 7-inch tablet computer, but whether they buy these small size Tablet PC is Apple, Google, or Amazon it? The answer to this question may point directly to who will dominate the fastest-growing computing. Currently, Apple, Google and Amazon compete with each other to attract market attention, to compete for customers, increase product sales
This year, the most critical for consumers to choose between the new small size Tablet PC products including Google's Nexus 7, the Amazon Kindle Fire, Apple iPad mini, and Barnes & Noble Nook, etcIPad mini in this year's Christmas shopping season, many retailers have both sold Xin, Google, Amazon and Barnes & Noble invested heavily to increase advertising efforts, and warned that the tight supply of their products, which may mean that many consumer Tablet PC will not be able to get what you want.
Advantages of small size Tablet PCBritish market research firm Enders Analysis (Enders Analysis) analyst Benedict Evans (Benedict Evans) said: "The reason why consumers choose the 7-inch tablet, rather than the 9.7-inch iPad larger size Tablet PC, because they see its size and price, small size Tablet PC notebook size, and is not a replica of fashion products, so it is attractive, and the larger, heavier iPad looks more like a home or office equipmentAnother factor is the small size Tablet PC market success of their price, date, iPad is the most successful Tablet PC market, but its price need at least 329 pounds, while the Nexus 7 Evans said the Kindle Fire and only 159 pounds, the lowest price of the Nook iPad mini starting price of only £ 269
The industry estimates, Amazon, B & N and Google are based on the price close to the cost of sales of tablet PCs, they hope through the sale of the corresponding content to make up for equipment sales losses. Even Apple is also in a lower profit margin than other devices in the sales of the iPad miniOf course very happy to buy the small size Tablet PC users in the Christmas shopping preseason. Leeds, a teacher, said he had feared Nexus 7 is not too small, inconvenient to use, but it now appears that such worries are unnecessary. He explained: "the size of the product is not a problem I sat on the sofa and Twitter news release Tablet PC can be used for such a small size, e-mail, browse the web, and the small size of the Tablet PC can also play games, use mobile phones to play The game screen is too small and do something else, I want on the Internet, such a small size Tablet PC is more convenient than a laptopStrong sales of small size Tablet PCommunications Regulatory Authority of the United Kingdom (Ofcom) estimated that the UK's Tablet PC has a rate of 2% from a year ago, increased to 11% in December. This Christmas, three of the world's largest Internet companies have launched their own tablet PCs, and intensified competition in this market.
Evans said: "This year's Christmas a bit like a great scientific experiment whereby we can find that android tablet consumers prefer large-size flat-panel computer or tablet PCs like the small size, buy cheap tablet PCs or buy expensive Tablet PC, want to buy or want to buy a Tablet PC applications relatively small applications more Tablet PC, is in the store to buy a Tablet PC, or want to purchase tablet PCs onlineEvans said: "The explosive growth of tablet PC sales indicates that changes in how we use computers the way. Before 90% of the tasks are completed by the desktop computer or laptop, only 10% of mobile equipment to complete the task, and now The third task completed by desktop computers, one-third of the tasks completed by the mobile device, and the remaining one-third of the tasks is completed by the Tablet PC What Tablet PC models are not particularly important, the key is to be able to you from having to use a computer in the room turned to using a computer on the table, enough to carry anywhere, anytime using a computer on the handbag. The market research firm Gartner, responsible for the smart phone, tablet PC products analyst Carolina of • Milanneisai (Carolina Milanesi) agree with the point of view of Evans. She said: "from content consumption watch movies and TV shows, or run applications and games for 7 inch Tablet PC is the ideal product, most consumers will use the product main reason is Consumers now have more choices: the Kindle Fire Nexus7 the iPad the Mini and some other low-cost, small-sized tablet PC market success of the Fire, for instance, its predecessor, it is not the e-book reader, and Tablet PC in a true sense, with the sharp decline in its price, consumers can more easily make a purchase decision.
Milanneisai said: "In contrast, the smart phone market in 2012, did not appear too much innovation, not many the smartphone new products this year, such as Apple's iPhone 5, Samsung Galaxy S3 (now somewhat outdated package services), Google Nexus 4, Nokia Lumia 920 and HTC 8x. smartphone market limits the speed of the consumer replacement phone, which also curb the further development of the smart phone market in the United States and EuropeIDC, a market research company, is responsible for the smart phone products analyst Francisco Jeronimo said: "Google and Amazon Tablet PC will be brought to the mass market, that being said, not because the size of the screen up (Francisco Jeronimo) said, but from a combination of factors such as brand, size, experience, content and price.The small size of the rise of the Tablet PC
Apple launched the first iPad in April 2010, so as to stimulate the development of sleeping for many years the Tablet PC market. In fact, in 2001, Microsoft has been involved in the Tablet PC market, after there has been no development. Then a bulky laptop PC tablet PC iPad fuselage thin a lot of battery life more, can be used at any time, and many applications can run on the big screen before the application. , Samsung and other attempts to enter this market, and launched a 7-inch tablet, but did not succeedIn October 2010, the late Apple co-founder Steve Jobs (Steve Jobs) said publicly that not optimistic about such a small size tablet PCs, said: "We believe that the 10-inch display is required for the development of excellence Tablet PC applications minimum size of 7-inch tablet too large to compete with smartphones, while too small and can not compete with the iPad, which is a cross between between the two products, not much market prospects. "
However, Amazon ultimately proved Jobs's judgment is wrong. In October 2011, Amazon launched the first Internet, they can run the application or movies 7 inches Kindle Fire. Although the product is only sold in the U.S. market, but sales have reached millions of units. Subsequently, Google also launched in June this year, Nexus 7, when market rumors that Apple is developing a smaller size Tablet PC. October of this year, Apple launched the iPad mini market rumors. The small size of the Tablet PC market competition commence immediatelySmall size Tablet PC selling for the explosive growth of the global tablet PC market, quarterly sales rose about 50%. The market research firm also had raised the Tablet PC market is expected to continue. In June 2011, IDC predicts that tablet computer sales of 50 million units in the year, with sales of 75 million units in 2012. After adjustment, IDC this month, the latest data show, Tablet PC sales in 2011 to 71 million units, more than 122 million units in 2012. Apple, Google, Amazon, and the success achieved by the B & N from another angle also reflects strongly in the fight for these companies to attract the attention of consumers, even more important is that they took a fancy to the money in the pockets of consumersApplication is everythingAndrews phone sales is greater, but iPhone users in the application of the money spent more, iPad users have thousands of custom application options, compared to less Andrews Tablet PC user to select the number of applications much (Kindle Fire and Nook run Android applications). Andrews supporters said Andrews can be directly applied to applications without modifying the Tablet PC, because these applications can automatically adjust the interface size. However, this still does not promote consumer purchase.
Evans believes that this means that the dominance of Apple applications, Apple will continue t novo 7 paladin maintain this advantage. He said: "Application developers face the problem of energy into the development of what products if consumers buy a Google Nexus can than to buy iPad mini Province 100 pounds, then they are willing to spend more on the application money? developers were willing to give priority to for Which product development applications will be self-evidentIn addition, other technology giants Microsoft and not participate in the competition of the small size of the Tablet PC market, has dominated in the era of desktop computers, Microsoft's Windows software. Christmas this year, released the latest Windows 8 or Windows RT software company does not have a 7-inch tablet on the market. The number compared to Apple and Android Tablet PC equipped with Windows 8 10-inch tablet on the market is also very limited. People will ask, once the PC industry overlord in the next 10 years will be eliminated because the calculation of a significant transformation in the field of?