Saturday, December 1, 2012
Latest Business News: the Intel smartphone market share is very low
Intel mobile chips seem aggressive, it is no wonder comprar tablet online if the majority of the media is currently regarded CEO Paul Otellini early retirement due to his slow in the mobile market, and then the thing itself has been raised to a very high position. "We have to do the leader in this field." Intel Product Architecture Division vice president and general manager, Mobile Communications Division, Chen Rongkun so explain their goals. Note, however, that According to StrategyAnalytics the data show that the first half of Intel's smartphone chip market share is 0.2%, while the biggest "enemy" ARM camp of Qualcomm 48%!
The new CEO of the mobile market share increase to 25% or more, this is a very difficult thing." AMD former executives, industry analysts PatrickMoorhead.
However, Intel's executives are very aware of where its comprar tablets difficulty". As Android with free subvert Microsoft License model, ARM licensing model is giving way to the diversification of the whole industry chain, OEM manufacturers have a very big passion to accelerate the integration in order to achieve differentiation. This is obviously not Intel that industry chain. PC makers have long been accustomed to go to a set of in accordance with the rhythm ofIntechsolutionadvertiseddifferentiated" shell fittedChen Rongkun the words, "This is a marathon." Obviously, Intel is facing the challenge can not simply use technology to measure, "This is a contest between the ecological chain.VitalOtellini described by the media as a retarded "sinners", and they cite the example looks convincing full. In June 2006, Intel mobile chip business to a price of 600 million U.S. dollars sold to Marvell, the reason is given more resources to deal with AMD. And until the end of October this year, Otellini insists that the keyboard and other peripherals are an essential element of the Tablet PC. This is the media interpreted as a lack accurately determine trends.
But faced with a growth so rapid market, to keep achievement means that the face of deathInvestors tend to be sensitive, they are very easily capture the signal. Intel revenue of $ 13.457 billion and a net profit of 2.972 billion in the third quarter just past, are far more high is too high-pass corresponding to 4.871 billion and 1.271 billion, while the latter has a market capitalization of $ 105.8 billion more than the Intel The 96.4 billion.Was even "frustration" that the world has more than 70 vendors are using Qualcomm's chip terminal published more than 500 models, and a variety of terminal 400 is also designing. Standing on the Intel side of the smart phone, and the same small number of tablet PCsIntel also failed to convince those front line of OEM manufacturers, even if they part of the business, and they all need to migrate from the ARM camp enough temptation. "We were initially very worried." Meng, senior vice president and Greater China CEO of Motorola Mobile On the Road, "the power problem for a long time, we are not sure whether the problem can be resolved, but was seen as Intel's efforts, which gives us a lot of confidence. "
The power consumption of Intel's most obvious problem is comprar tablets android the "Gate of Life" ARM is to seize that perfectly fit the needs of early smartphone chip architecture based on a simple instruction set. Intel also betting on the wrong operating system, it missed the best opportunity of access to the Android, but the resources to invest in Nokia Meego, even until Nokia has chosen Microsoft, Intel still claims to want to "stick to MeegoThese are still technical issues, Intel really can not change the the ARM camp looks impeccable ecosystemSince after defeated the AMD, the PC chip innovation seems to be the cost of the kidnapping. A classic example is now, the notebook did not configure the GPS chip, which allows us to look up directions, had to enter the starting point location information on the pageIntel has no power to do all these things may affect profits, OEM manufacturers are unable to add GPS functionality in the Intel chipset with established kernel. The ARM camp is simply unimaginable, mobile phone manufacturers in order to survive, can not wait for all functions including GPS, Bluetooth are concentrated in the chip, they are differentiated fanatical anti push the differences between Qualcomm and suppliers Innovative.
Development to the end, it turned into more than a dozen parts supplier to fight a smart phone OEM manufacturers design right, but not the price war in the homogenization of competition. Infineon leave no stone unturned in order to keep Apple meet the metamorphosis of hardware and software compatibility issues, at Apple's headquarters, they stationed a special team, and often overnight from Germany to the United States to send a technical team to solve temporary problems. Slightlyneglect", other manufacturers will flockIt's hard to Intel and Lenovo body? The right to speak of the vast majority of industrial chain lies in the hands of Intel PC industry OEM manufacturers can only wait for the CPU updates, and inventory control, channel distribution and brand differentiation to compete on price, the result is the winner always just as Intel and Microsoft. OEM manufacturers gradually away from innovation, which is why Microsoft released Surface one of the reasons, if even such a reference design are unsurpassed, then how will the market?
Thus, even without considering the technical factors, accustomed to the environment for the survival of the monopoly, Intel difficult at the same time does not hurt the high-profit, but also competitive prices to sell productsntel needs more partners, including Chen Rongkun and Ian Yang (Intel, president of Greater China) including executives repeatedly spoke of this issue. Dr. Wu Jun in the summit of the "wave" of Intel's business model outlines to rely on large investment, high-volume sales to make money, mobile chip this new business is not the same as the PC chip to get many OEM manufacturers support of this business model, there is no basis for the existenceTunnel periodFortunately, Intel does not like when it was promoting the Pentium is so radical, perhaps Otellini credit for. He respected and layout of the ultra-extreme, the ARM to enter the field of PC chips, the same face of insurmountable gap. ARM will receive a 10% -20% of the PC chip market share expected by 2015, but equipped with ARM chip is being questioned SurfaceRT version already sounded the alarm to it.
Intel is now showing a "defensive + offensive" in the battle, the server and PC (despite the ultra-pole of this same belongs to the new class, but detached business) business, its advantages still remain, which gives mobile chips this 0-1 business provides the most powerful support. Simply put, in the next few years, over most of this is Intel invested resources battlefield smartphone apparently is more on the flashpoint.
With the arrival of 2013, Intel announced product evolution figure a dual core CloverTrail processor will become the flagship product of the mobile phone market. This is a processor using 32-nanometer process, in addition to the dual-core, but also to increase the graphics processing power, and power consumption than existing Med-field chip lower. The end of next year, named to BayTrail, quad-core Tablet PC chip will be released the next generation of mobile phone chips will be released later.
Intel is still hope that the technology to defeat the ARM and it movil android baratos hopes the so-called 22-nanometer process, "This will give us a high barrier to tectonics." Said Ian Yang. But before that, it needs more support of the whole industry chain, this is destined to be a long tunnel period (be able to see the light, while the surrounding darkness).
In the first batch of cooperation OEM manufacturers, Intel conscious "selection" several: Lenovo, ZTE, Motorola, including India's La-va. They are not very strong brand, but are very important potential advantages of Intel multi-screen interoperability. Of course, the appeal of Intel, Samsung manufacturers such will not be so easy to join. "The thought of using such a chip can be so perfect to seamlessly connect PC and smart phone I inexplicably excited." Lenovo the MIDH smart phone R & D cooperation manager Wang defined the first smartphone powered by Intel chips Lenovo K800.
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