Wednesday, February 27, 2013

Business Information: Samsung plans to sell 40 million flat-screen computers doubled year on year


The trading volume of the contribution of the Tablet PC is now accounted for 7% of the total trading volume of e-commerce sites, smart phones accounted for 5%. Beijing on February 28, according to foreign media reports, according to the latest research report released by market research firm BI Intelligence, mobile shopping market has a considerable scale and will continue to expand; consumers using tablet PCs to quietly change They not only take advantage of the Tablet PC to compare products, prices and stock information, but also began to use the Tablet PC to complete the purchase behavior igogo
As we all know, consumers have long shopping use the Tablet PC comparison goods, price and inventory information; But now, many people began to use the Tablet PC to complete the purchase behavior, 2011 Tablet PC consumer retail website orders expenditure even also 50% higher than the smart phone consumers, 20% higher than the PC consumer.
BI Intelligence investigated the growth of the Tablet PC consumers to estimate the size of the Flytouch 3 mobile shopping market, and the analysis of the most popular mobile shopping trends such as mobile payment, Tablet PC shopping and SoLoMo (social-local-mobile, social localization mobile triple play) will be how to promote mobile shopping market development. Tablet PC consumer retail website orders worth more than a smart phone consumers BI Intelligence on Tablet PC consumers reached the following conclusions:
- Mobile shopping market has a considerable size, and continues to grow: 29% of U.S. mobile users have begun to use the smart phone shopping. Bank of America expects U.S. and European consumers to take advantage of smart phones and tablet PCs to complete the purchase transaction volume will reach $ 67.1 billion by 2015.
- Tablet PC in contrast merchandise, price and inventory information in consumer shopping play an important role: According to market research firm comScore, more than half of the tablet PC consumer Tablet PC comparison goods shopping, price and inventory information. A recent survey shows that, the fifth Tablet PC users claimed that they engage in such activities almost every day.
- Tablet PC also began to be used to complete the shopping behavior: the major retail sites from Tablet PC consumers trading volume in 2011 increased 3 times. Now trading volume contribution Tablet PC for online retailers has more than a smart phone, accounting for 7% of the total trading volume of e-commerce sites, the trading volume of the latter contribution share of 5%.
- Tablet PC consumers shopping expenditure growth: 2011, Tablet PC consumer retail website orders expenses also 50% higher than the smart phone consumers, 20% higher than the PC consumers.
- Tablet PC sales growth will drive the growth of the tablet computer shopping transaction volume in the next few years: because of the low price, product variety and expanding new markets, Tablet PC sales will continue to grow, expected 2016 sales soared to 450 million units. The continued rapid growth of the Tablet PC sales will likely promote the growth of the Tablet PC mobile shopping transaction volume.
According to foreign media reports, YH Lee, senior executive vice president of Samsung's mobile division, said on Tuesday that Samsung plans to sell 40 million units of tablet PCs this year, doubling year on year, it is expected that the smart machine sales growth will slow.
Samsung Tablet PC business after a difficult start, beginning to see the light at the end of the tunnel. Samsung is now the world's largest mobile phone maker, YH Lee said the company plans to upgrade the Tablet PC sales up double to 40 million units. However, Samsung has not yet officially announced the Tablet PC sales in 2012, "We expected to be very radical." YH Lee said.
Tablet PC sales are expected to show further the domination and influence of the growing business of Samsung mobile devices. Although already the world's largest mobile phone manufacturer, but Samsung also want to win the tablet PC market through a variety of ambitious first chair. Mobile World Congress, Samsung released the Galaxy Note 8, the device is now called tablet phone (Phablet) market in the United States will almost be seen as a Tablet PC. Galaxy Note 8 expands Samsung's product portfolio, which covers almost a handheld device imaginable.
Samsung now offers products and the initial version of the Galaxy Tab is very different, the latter did not arise in the market's attention, but further highlights the dominance of Apple and the iPad. In last year's Mobile World Congress, a Samsung executive admitted to reporters that the company's Tablet PC business "not very good" to do.
But after more than two years of rapid development, Samsung has been in the tablet market place flytouch 7 The fourth quarter of last year, according to data released by market research firm IDC, Samsung in the tablet PC market share increased more than doubled to 15.1%. While Apple is still maintaining a strong leader, but its market share has been declining. Samsung Tablet PC often people in the industry with the Apple iPad, Amazon Kindle Fire HD and Google (microblogging) Nexus 7 par.
Intelligent machines slowdown
Samsung Tablet PC growth will remain the the mobile engine running, because the company is not optimistic about sales growth of intelligent machines. "We do not know the growth rate of intelligent machines Can also be the same as before fast." YH Lee said. This is consistent with the views of the industry, the industry is of the view that, after years of rapid growth, the smartphone market will start to slow down.
In the same time, Samsung's competitors also accelerate the progress of innovation. HTC recently released full metal body One series flagship smartphone, its design is impressive. Nokia will continue to vigorously promote its Lumia 920. Of course, the Samsung fans are waiting for the release of the new generation of Galaxy S smart machine, the South Korean company has issued yesterday the the Galaxy S4 conference invitation igogo
YH Lee said, For Samsung, it may be very difficult to maintain the growth of the smart machine sales accesorios para ipad 2 but the company still plans to exceed the overall market growth rate. Samsung itself placed high expectations, YH Lee said for example, they will be very disappointed if Samsung has just reached the market growth standards. Is easy to understand why Samsung has set such a high target, Galaxy S has been proved to be a world-class phone quite attractive Apple iPhone, the release of Galaxy S4 also enjoy the same degree of concern with Apple. Moreover, Samsung also has a broader product portfolio, covering the low-end products.
Samsung also further into the corporate sector to drive growth, the company has recently expanded the size of the marketing campaign, which focused on the promotion of the use of the phone in the office. Samsung also recently announced a series of enterprise software, named Knox. Gong Xi Apple's history of success in the field of high-end smartphones, Samsung, Blackberry should beware of taking into account the latest Samsung ambitions

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