Global Business Information: Microsoft transformation bad start: the first Surface Tablet sales bleak

Since October last year, Microsoft began the transition to the equipment and services company funda tablet 8 pulgadas show that the dismal sales of the first mobile device Surface RT Flat, not smooth start of the transformation of the software giant. Sina Technology Luo Liang
Since October last year, Microsoft began a transition to the equipment and services company, dismal sales show that the Surface RT Tablet PC, the the transformation software giant did not start smoothly.
Poor sales
In October last year, in the mobile market, Microsoft Surface RT Tablet PC, the first device in the Chinese market over the same period, although the release time is late at night, hundreds of consumers are still waiting in line to buy. If you look at the night of the purchase grand, everyone will think Surface RT will certainly be big sellers, but the reality is just the opposite igogo
Market research firm IDC's latest data, the tablet product demand in the Chinese market is not strong shipments in the fourth quarter of last year, only 30,000 units. Surface RT in the Tablet PC market share of only 1% the IDC analyst tries Sebastiscus (Dickie Chang).
Over the past two months, reports continue around the sales of Microsoft's first mobile terminal Surface RT. IDC China sales data is actually another example of poor Surface RT flat sales, but apparently gave in transition Microsoft has poured cold water.
Surface RT on sale for more than a month after Taiwan technology website DigiTimes, citing anonymous sources, reported that weak Surface RT Tablet PC sales, Microsoft will be the number of Asian manufacturers procurement Surface RT reduced from 400 million units to 200 million units.
Then, a lot of market research firm expects the Surface RT Tablet PC's cumulative sales in the fourth quarter of last year, only more than 100 million units. Goldman Sachs is expected to be the most pessimistic analyst at the agency, said recently that Surface RT tablet completely failed to so far may be only sold 230,000 units.
Analysts continued to criticize the tablet, but Microsoft Surface RT sales remained silent, refusing to provide official data to confirm whether the device is to be successful. Microsoft China the same yesterday, said in a brief response, quite positive market reaction Surface, Microsoft will increase production, so that more people can experience it provides the function. "
Misalignment
Surface RT dismal sales the product itself, such as the price is too high, is seldom used to experience poor, but the most important is that Microsoft does not give an accurate positioning of the Surface RT.
Microsoft Surface RT can be integrated experience of the Tablet PC and notebook, but in the commercial aspects, which compete with Intel's main push over most of this, at the individual consumer level, they can not compete with the iPad and other products. Surface RT positioning is not allowed to become a sales generally important reason.
Seems in Discrepancies Sebastiscus,, the Microsoft Surface RT tablet shipments level and do not care about. "Microsoft's main purpose is to prove this device to PC makers, how big the market potential of the Windows Tablet PC."
However, it could give Microsoft disappointed in China, the largest market, in the fourth quarter of last year, in addition to the removal of Surface RT Windows Tablet PC shipments in China of other brands only 11,000 units.
In other words, the fourth quarter of last year, the Chinese market as a whole, Windows Tablet PC sales only 4.1 million units, iPad sales over the same period to reach 1.4 million units Android tablet sales reached more than 100 million units.
Poor start
In a letter to shareholders last year, Microsoft CEO Steve Ballmer said that Microsoft is now igogo tablets baratas more than just a software vendor, Microsoft is now positioning itself as a device and services company. Surface RT dismal performance, may be a small blow to the transformation of Microsoft. But the more severe the PC era will soon be over, Microsoft dominated the PC market is slowly catch up with the Tablet PC.
According to IDC's latest data released by the fourth quarter of 2012, global PC shipments of 89.8 million units, a year-on-year decline of 6.4%. Correspondingly, the Tablet PC market is continuing to show explosive growth, shipments reached 52.5 million units, a year-on-year growth of 75.3%. Industry analysts believe that Tablet PC shipments exceeded PC is not far off, the fourth quarter of this year is probably the inflection point.
Tablet PC market will be a huge mainstream market for urgent transformation of Microsoft, obviously can not miss the right to speak in this market. Fortunately, Surface PRO's hot Microsoft saw a glimmer of hope. Surface PRO in early February this year, equipped with the Windows 8 system went on sale a few hours later, out of stock in the Microsoft online store.
Surface Pro configuration mainstream Intel Core processor, running the full version of Windows 8, to be able to run the Windows software. Although Microsoft claims that this is a tablet PC, but careful comparison of configuration parameters and habits of this product, the user will find that this is actually more like a tablet notebook, with a strong presence of PC.
The industry believes that the Surface Pro to some extent reflect Microsoft in the face of the moving wave of a quandary: it would not be abandoned by the era, but reluctant to part with the traditional PC. Surface PRO may sell very well, but it does not guarantee that Microsoft will win a protracted war between the next iPad, Android tablet, because the competition is not just the product of the contest, the the entire ecosystem contest.
The mobile computing era has arrived, led by smart phones and tablet PCs Microsoft needs to abandon the old way of thinking, unity of the partners in the past to cater to mobile era. Left Microsoft wandering time is running out, especially in the start under adverse circumstances.