Microsoft's first tablet PC market sales in the doldrums for only 30,000 units in the fourth quarter

Consumers do not buy the single channel industry questioned several Unlike WASHINGTON reporter ainol novo 7 paragraph Chen group according to IDC's latest report shows, in the Chinese market, the Surface Rt sales downturn, shipments in the fourth quarter of 2012, only 3 million units, accounting for a market share of China's overall Tablet PC's %. Insiders believe that the more a single the Surface Rt listed channels, while originally been questioned "not like a" want to "eat" the two major areas of the Tablet PC and laptop Microsoft's first tablet computer, consumers do not buy it. Tablet PC practitioners face huge challenges in the PC, the software giant Microsoft want to transition through a hardware product, but can not completely abandon the PC's "attachment" the final products misalignment, resulting in market performance poor igogo
Data:
China last quarter sold only 30,000
The research firm IDC's latest data show that Surface Rt the fourth quarter of last year, only 30,000 units in the Chinese market shipments this quarter of the Tablet PC in global shipments reached 900,000 units. The data show that the fourth quarter of last year, Apple ipad Apple iPad mini and the fourth generation of the iPad listed, is still the largest market share in China Tablet PC brand, Lenovo is the second largest tablet PC brand, market share of 14%, while Samsung ranked Third, the market share of 8%.
Surface Rt why are not consumers be see it? Reporter interview Exploring the Causes of.
1 single channel
It is understood, Surface Rt addition to select a home appliance chain enterprises as partners in the Chinese market, you can also buy the official Microsoft store. Insiders said channels over a single, making consumers purchase the Surface Rt behavior affected, in the past, the major brands of laptop PCs and tablet PCs will be listed when more channels as a partner to facilitate the consumers to purchase.
2 position is not accurate
Microsoft originally hoped Surface Rt entertainment features and business functions both are owned by the Tablet PC and laptop, but the listing has suffered intense questioning. After consumers experience entertainment features, Surface Rt can not compete with Apple's ipad business office functions, windows 7 most desktop applications previously not compatible with Surface Rt, Microsoft's online store is rarely applied , resulting in Surface Rt office functions can not contend with laptop.
3. Selling price of your side
Based on publicly available information, Surface Rt without keyboard suite 32G price of 3688 yuan igogo android tablet pc with a Cover keyboard protective cover 32G Surface Rt is priced at 4,488 yuan, with a keyboard suite 64G you need 5288 yuan. Consumers keyboard protective cover 32G Surface Rt Apple ipad quite, but together with a Cover keyboard protection cover price on the expensive side. Many Chinese consumers in the online forum, according to the American market pricing, Surface Pro is still expensive side.
Observations: IT market is difficult to find traces of
During the Spring Festival is the consumer to replace a variety of electronic products, including mobile phones, laptops and other high season, but newspaper reporters around the Spring Festival in the number of IT stores visited, but few see the sight of the Microsoft Surface Rt reporter has learned, at the annual meeting of the major companies, also uncommon Surface Rt as prizes purchased. Laptop channel operators told this reporter, Surface Rt channels over a single other channels do not Surface Rt, resulting in Surface Rt less well-known on the market. Shenzhen Huaqiang North a channel operators said that whether a product is hot, from the gray market supply and demand relationship will be able to know the channel business, due to the difficult shot, they do not recycle second-hand Surface Rt, even new unopened Surface Rt packaging are not recycling, because people buy less to worry about "rotten" in their own hands.