Wednesday, March 20, 2013
Glimpse of China's electronics industry change from the development of the Tablet PC
Industry event co-sponsored by the Shenzhen Semiconductor Association and thinking Rui Media Limited 2013 consumer electronics applications and Technology Development Forum - xPad Tablet PC symposium recently came to an end in Shenzhen. In addition to the main chip and hardware solutions, the lineup of guest speakers for the event appear a lot of software, and the figure of the downstream machine brand manufacturers, Jiangsu Run and software the Beijing music vote Technology and Huawei terminal, touch screen, MEMS surrounding key supporting technology vendors speech triggered a heated debate on how to achieve product differentiation. Amlogic's new quad-core platform as well as the phone mainstream platform Qualcomm processor portable "Xiao Long" strong "struck" the same widespread concern in the industry of the future trend of multicore World War II as well as mobile phone flat cross-border products and pondering.
Industry event co-sponsored by the Shenzhen Semiconductor Association and thinking 2160p tablet Rui Media Limited 2013 consumer electronics applications and Technology Development Forum - xPad Tablet PC symposium "recently came to an end in Shenzhen. In addition to the main chip and hardware solutions, the lineup of guest speakers for the event appear a lot of software, and the figure of the downstream machine brand manufacturers, Jiangsu Run and software the Beijing music vote Technology and Huawei terminal, touch screen, MEMS surrounding key supporting technology vendors speech triggered a heated debate on how to achieve product differentiation. Amlogic's new quad-core platform as well as the phone mainstream platform Qualcomm processor portable "Xiao Long" strong "struck" the same widespread concern in the industry of the future trend of multicore World War II as well as mobile phone flat cross-border products and pondering.
Thinking sharp up to the media industry analyst Zhou to level to attend to the Tablet PC market changes and demand trends are analyzed in detail at the meeting.
China and the global electronics industry is undergoing a revolution, and the challenges facing the new trends in the Tablet PC industry is actually from one side of refraction as Shenzhen thinking Rui Media industry analyst weeks to level mentioned in his speech: "traditional hardware-core mode has created a the PRD cottage even the glory of the Chinese electronics industry, but now emerging electronics industry model is based on innovative applications and content / business model led mode urgent transformation of the electronics industry and looking cottage way out, especially in consumer electronics manufacturing industry chain has to bear the demand for mobile Internet applications and content, software vendors active cooperation and co-ordination is the key to the long-term vitality. "
Escape from the "Well of Death", domestic vitality how sustainable development Major research and analysis agency's data show that 2012 white brand tablet PC shipments accounted for half of the global market, is developing rapidly. Weeks to level combination of that famous speech "technology adoption life cycle curve" and "Well of Death" said analysis of the Tablet PC industry in recent years vibrant for several reasons right in the low-end product positioning;Mature production technology: Solving the problem of production through rate; solve the problem of failure rates; solve EMC EMI design issues 3, supply chain maturity: the maturity of the match with the positioning of the master platform; supply of mature touch screen, including the emergence of new technologies, breakthrough touch screen supply bottlenecks! There is Andriod4.0 operating systems mature.
He pointed out that the 2012 shipment situation a Tablet PC-based the domestic processors White card (cottage) gratifying (conservative statistics, more than 70 million units), but in 2013 China Tablet PC manufacturers may consolidation, the big brand manufacturers perhaps there will be a marketing selling point of the tablet will focus on the brand and user experience.
Value of the transfer of the electronics industry needs to ecosystems and industrial chain competitiveness
"The above change is the electronics industry, the value of the transfer direction of a reflection." He said, "as shown in the figure, a significant trend in the electronics industry upgrade and change: software platform from a closed system to open a large system into electronic The product can be achieved more and more features in the past led to hardware design now developed software and content (applications) led, content and application value rising.
In the mobile Internet and intelligent electronic era, a new generation of electronic products has been re-defined, communication technology, Internet, semiconductor three merging to promote electronic products morphological changes, driven by the upgrading of traditional industries (for example: a large part of the traditional MP3 / 4 Digital Photo Frame, netbook manufacturers with the the Andriod platform and Tablet PC companies have successfully make a transition), gave birth to the emergence of new industries at the same time for example: the smart home, somatosensory games, body area networks and other new industries). Electronic product definition already exceeded the closed hardware platforms from computing to mobile computing era, to a combination of hardware, software, and Internet content.
Alerts, such as the beginning of the article, "urgent cottage electronics industry model transformation eken m009 and find a way out, especially in consumer electronics manufacturing industry chain, and now can not afford the demand for mobile Internet applications." Which also hit big but not strong indigenous tablet computer industry, a soft underbelly - Tablet PC industry is gradually maturing, increasing scale while the average price to continuously reduce the overall profit of the industry is in decline, domestic flat is even more obvious. In addition, the vast majority of domestic manufacturers is not out of the hardware mode, accumulated enough in the operating system and software optimization, the product direct impact on the quality of the user experience and consumer confidence.
Weeks flat also pointed out that a presence of a common phenomenon in China's electronics industry, the domestic manufacturers a long period of the end of the industrial chain, how to grab a bigger profit margins? Competition among enterprises has competition in the ecological chain, from product competition to the electronics industry not yet formed its own ecosystem, because competitiveness is still weak
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