Tuesday, March 26, 2013
Tablet PC trends refraction changes in China's electronics industry
C114 hearing before the industry event, co-sponsored by the Semiconductor Industry Association tablet 9 10 con bluetooth of Shenzhen and think Rui Media Limited 2013 consumer electronics applications and technology development forum - xPad Tablet PC symposium in Shenzhen successfully concluded. Previous issues focused primarily on the main chip and hardware solutions discuss, the Speakers of the event lineup figure of more software and the downstream machine brand manufacturers, such as Jiangsu Run and software, Beijing Yue vote Technology and Huawei Terminal Company Limited , and the touch screen, MEMS surrounding key supporting technology manufacturers speech triggered a heated debate on how to achieve product differentiation. Course Amlogic's new quad-core platform as well as the phone mainstream platform Qualcomm processor portable "Xiao Long" strong "incoming" widespread concern in the industry of the future trend of multicore World War II as well as mobile phone flat cross-border products and thought the same
China and the global electronics industry is undergoing a revolution, and the challenges facing the new trends in the Tablet PC industry is actually from one side of refraction as Shenzhen thinking Rui Media industry analyst weeks to level mentioned in his speech: "traditional hardware core model has created a cottage of the Pearl River Delta and even the splendor of China's electronics industry, but now emerging electronics industry model is based on the innovative applications and content / business model oriented hardware design is to provide a most basic platform, getting smaller and smaller proportion of urgent transformation and find a way out of cottage electronics industry, especially in consumer electronics manufacturing industry chain, currently can not afford mobile Internet application requirements, with the active cooperation of the content, software suppliers and The tie is key to the long-term vitality. "
Major research and analysis agency's data show that 2012 white brand tablet PC shipments accounted for half of the global market, is developing rapidly. Weeks to level combined with that famous speech "technology adoption life cycle curve" and "Well of Death," said the Tablet PC industry vibrant in recent years several major reasons:
1, right in the low-end product positioning;
, Mature production technology: Solving the problem of production through rate; solve the problem of failure rates; solve EMC / EMI design issues
3, supply chain maturity: the maturity of the match with the positioning of the master platform; supply of mature touch screen, including the emergence of new technologies, break through the bottleneck of the touchscreen supply! There of is Andriod4.0 operating system mature.
In particular, he praised the local mobile processor key technology breakthrough. Indeed, the single-core products etc. from the 2011 Chi Rockchip micro pervasively, to a large number of the Rockchip, Jing Chen, Infront slightly in the first half of 2012, the dual-core platform Distribution, to the second half of 2012, each quad-core processor will be a collective force, have to meet the requirements of the consumer electronics products on the quality and user experience of domestic processors, processor bottleneck has breakthrough, of course, he added, a domestic quad-core platform software optimization and user experience needs to be improved.
It is the domestic manufacturers to respond quickly to market demand, product support program launched to promote the domestic mobile processor rapidly towards mass production; while the display driver chips, power management, MEMS sensors surrounding key device industry chain of local tablet the rapid development and played a key role.
As for the 2013 Tablet PC industry technology trends and industry the opportunit tablets android to point to share their point of view:
1 expected to A15 quad-core, multi-core competitive situation will slow, more competition will be reflected in the system optimization and application development, GPU / peripheral applications / sensing technology / human-computer interaction will compete direction;
Samsung / Qualcomm / Apple / Nvidia continue to dominate the high-end market, full-Zhi, Rockchip, Actions continue to dominate the domestic low-end market, single-core focus on ultra-low-end as well as industry market shipments;3.SOC are becoming more integrated, domestic application processor, the next step will be the integration of RF and wireless communications baseband, 2013 is expected to call the Tablet PC to occupy more than 30% of the market share
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