Tablet PC, how to change our definition of the book?

Fifty years ago, Mike • Luhan Ti the remarks to shock the world - "the medium is the message". What this means is you access to information media greatly affect your perception of information. This is in the context of e-books is often overlooked. Tablet PC is obviously the paper book is fundamentally different, need to take a different approach to treat-Flytouch III
The first point, the scenario. Six years ago Kindle e-reader was just released, and today the Amazon e-book sales has gone beyond the hardcover. PricewaterhouseCoopers mentioned in the "Global Entertainment and Media Outlook Report, 2016 U.S. e-book is expected to occupy 50% market share. The growth of e-book sales from Apple, Amazon and Android tablets.
Tablet PC-based reading imperceptibly changing consumer behavior. Users can easily search for a word or phrase, you can always check the dictionary. A middle-aged women can be very natural in public reading More importantly, the Tablet PC to change our definition of "book", because it can load a variety of video and audio, to accept the touch screen, keyboard or external input audio can log on to the Internet at the same time.
Last year, our investment in a start-up digital publisher Open Air Publishing. This company is focused on the development of Tablet PC "how-to" class library. Two weeks ago, they released the latest work, a high-end digital parenting books for parents readers, called "Ready, Set, Baby igogo
Open Air intends to design books from scratch, rather than cooperate with existing publishers. At first glance, this seems to be a bold move, easier said than done in a highly competitive market segment snatch space. However, it soon became clear that this is the right choice.
They want to avoid confusion on copyright and licensing.
After an exchange of with those parenting class brand publishers, they realize that the pre-digital era, the license issue is simply a mess. For example, only "What to Expect" book copyright, artisans Press has a book of paper books and e-book rights; At the same time, the daily health publisher owns the rights of Web and application software. Open Air to build the book combines online and app elements, they do not know how to deal with daily health Press. The terms of the license rights, which is a gray area. Dr. Spock also have similar rights. Open Air reluctant to intervene filled with so much uncertainty in the field.
They hope to start selling books, rather than waiting until three years later.
Cooperation with any company is a slow process, especially when the partner is thinking conservative publishers. To complete the "Ready, Set, Baby!" Such an ambitious plan, you may need to spend two to three years. This type of speed depending on the cash flow for the life of new enterprises is undoubtedly a disaster. Now, "Ready, Set, Baby!" Less than a year to complete the development and publishing.
Books need to "digital first-Flytouch 3
Almost all of the e-books are the first paper books, and then launch the digital version. In accordance with the linear combination of the chapters, the "how-to" book, and occasionally there will be some illustrations and photos. "Ready, Set, Baby!" Inside video demonstrates how to install the car seat, as well as to coax the baby to sleep properly hush tone, as well as a full explanation of breastfeeding. The whole book is a complete organization, the reader can quickly access to the part they want to learn. The author will not be before they work, they just do the right thing for this new medium igogo
Open Air is one of the many next-generation digital publishers, they realized that the paper books and tablet computers of different vector of dissemination of information and reading experience. McLuhan could never have anticipated the emergence of e-books, but he will be for publishers to correctly distinguish the propagation characteristics of two different media and happy.