Tourism brand to develop different strategies for tablets and phones

Search and book travel products, consumers use smart phones and tablets in very different ways. Tourism brand needs to develop corresponding strategies for the two devices.
In all fields, from smart phones and tablet PCs booking are constantly rising. Digital marketing igogo tablet android market research firm eMarketer survey released in 2012, at least 62% of consumers experience a smart phone or tablet to buy tourism products among consumers booking travel through online channels.
However, smart phones and tablet computers should not be and is classified as "mobile devices", recognizing that this is very important. Both devices use different tourism brand should develop different strategies for these devices.
Travelers in case of emergency will use smart phones to the booking of travel products
We can analyze the use of smart phones, smart phones is the most popular mobile devices, travelers tend to use the equipment to carry out a last-minute booking. A recent survey reported that lower compared to the PC or Tablet PC, consumers in the smart phone to complete the transaction.
However, when travelers use smart phones to make a reservation, most of such orders for last-minute hotel booking.
Smartphone is largely a transaction-based devices, or travelers can use a good booking tool, especially when travelers are on the way to a, or they need access to the Internet and hope the length of stay time or change the selection of hotels.
Tablet PC is a PC or laptop alternatives
Search and booking of travel products, the use of the Tablet PC is different from the other devices. It is the user home devices (for example, the user will be lying on the sofa using the device to the Internet). For users, the Tablet PC is an excellent tool to browse and research related information.
Smart phones are in the need for real-time operation encountered emergency situations or on a whim when using the equipment, travelers use the Tablet PC to conduct research and make travel plans and booked in advance in a manner similar to using a PC to complete the mode of operation.
70% of the tourism product purchase behavior began to search travel site provides an interface to allow users to easily Tablet PC to search and book products, and interact with the site.
You formulate strategies must comply with the main use of the equipment characteristics
We have a clear distinction between the use of tablet PCs and smart phones in the online travel booking features and user goals, Hotel Website behavioral trends among these users can get what insights?
Understanding of the Traveler's intent and function of the device to adjust the design is very important.
Brand strategy for smart phones and tablet computers should be the major factors considered:
A smartphone version of the site should be in a minimalist style, such sites should allow the user to more easily transactions
Tourism brand should enhance their smartphone experience for those travelers on the road, and allows users to more easily get a reservation messages and transactions.
Whether or not you decide to launch the smartphone version of this site or the use of adaptive design strategy, you need to take into account that, and that is the use of smart phone users booking travel need to be able to quickly obtain information.
Your smart phone version of the homepage should not be filled with a lot of information, this massive content is more suitable for the Tablet PC version and the PC version of the site experience.
Tablet PC version of the site should focus on the design of the page
Most users will use smart phones on the way to a place and make a reservation, and the growing popularity of tablet PCs is a device for research and book products, users will often Tablet PC as a portable (not mobile devices ") PC or laptop.
Your Tablet PC Edition website users to search and booking process should be simplified igogo tablet android 4.0 design of your page should be regarded as the most important task. You should consider Tablet PC touch screen features, along with the larger size of the buttons and simple sliding navigation features.
The smartphone version of the website should be simple and transactional characteristics-based Tablet PC Edition website, however, is more about upgrading services and ancillary travel products and platforms.
Tourism brand should be noted that they should be TV advertising and online channels closely linked to take advantage of the iPad and other tablet PC "second screen" feature.
Compared to the past, the potential Travellers can now be more easily Live a television advertising react transforming into an instant later item behavior, which makes the behavior of the search item.
Site is still first, followed by the APP
Google called "traveler's decision-making process" annual survey report pointed out that regardless of the user through a smart phone or tablet PC make a reservation, whether they are business travelers or leisure travelers, whether they are booking a hotel or airline tickets, types of travelers tend to use online browser to make a reservation, instead of using the APP.
The most loyal customers of the brand, APP is a good tool. However, the tourism brand should take advantage of the more popular network advantage, brand website usability in the first place, and secondly is the APP.
4. Whether the device for which you should provide relevant and consistent experience
Device usage trends mentioned above should help you for booking travel use of tablet PCs and smart phones, to understand the customer and the provision of real-time and relevant experience is very important.
These customers are business travelers or leisure travelers?
They use a Tablet PC or a mini-tablet?
You should use the data collected to provide personalized website experience for the customer's preferences, you will also receive more loyalty customer base, and they will continue through a variety of channels and devices with your brand to interact.