WitsView: 8-inch flat-panel market will become the brand factory theater

Desktop, notebook computer sales weak, the Tablet PC is still a brand the sprint sales target important product line; the WitsView the of the global market research firm TrendForce's display research department in order to meet the needs of consumers and innovative ideas, the key demands of the Tablet PC per year change: in 2011 focused on igogo the improvement of the resolution in 2012 is to focus on the attractiveness of low-priced products, and this year will be the new size is expected to breakout as a spindle. Looking at the current development of the Tablet PC market, 8-inch back into the attack and defend characteristics is bound to become the next exchange of fire between brand hot zone-bateria iphone slim
8-inch Tablet PC's main attack force from the 7-inch product substitution effect the WitsView Research Associate Eric Chiu. This stage 7-inch Tablet PC dazzling, even to the guilty of abuse of the stage, the brand constantly undercut by the results of the 7-inch market has become difficult to profit scorched earth. 8-inch Tablet PC promotion of a very important one demands that the import of the narrow border design concept. The border shrink the size of the 8-inch Tablet PC to the same as the current 7-inch product, but it has a diagonal inch, the greater the field area, further with similar pricing strategy, 8-inch 7-inch Tablet PC replace drama soon will be staged in the market.
Addition is positioned as the successor of the 7-inch Tablet PC 8-inch non-apple camp as a weapon against the iPad mini; WitsView pointed out that the 8-inch Tablet PC is slightly larger than the 7.85-inch iPad mini slight Specifications the upper hand; from the price point of view, in addition equipped with special features and specifications of products, 8-inch flat-panel pricing than the iPad mini low on an average of 50-100 U.S. dollars. Larger, the burden was more economic demands to be packaged, 8-inch tablet aimed directly at the iPad mini from the intent is clear.
Eric Chiu, 8-inch Tablet PC in addition to actively grab market, but also the defense next tablet phone (phablet) gradually approaching an important tool. Equipped with 6-inch large-size flat-panel display mobile phones, first by the second-tier mobile phone brands sold, but the good sales performance, has the world's leading mobile phone brand Samsung (Samsung) also officially announced the launch of a 6.3-inch product fight, tablet phone segment has been formed.
When the phone is bigger and bigger, the size of the crowding-out effect first fermentation in small tablet PC market; 6.3-inch, 7-inch Tablet PC viewing area of ​​only 23 per cent higher igogo a slight difference to the positioning of the 7-inch Tablet PC become embarrassing. The other hand, 8-inch, viewing area compared to the 6.3-inch full increase by 61%, whether it is the reading of the text or multimedia viewing comfort and a substantial increase self-evident, segmentation is more obvious, naturally, can reduce tablet phone flames of war spread-tablets buenos y baratos
Based on WitsView the estimated, 8-inch Tablet PC in the first half is still in the import stage, accounting for only 4.5% of the proportion of overall tablet shipments, however, the second half of the year, including Samsung, Acer, HP, Lenovo and Asus familiar with the brand, the size products will be introduced to meet the challenge, under the influence of the new machine out in force, the proportion of the second half of the 8-inch Tablet PC will push breath rose to 17.6%. In view of the year, compared to 2012 8-inch market share only a mere 2.6% in 2013, will be massive climbed to a level of 11.9%, without a doubt, the rise of the 8-inch tablet this year the development of the computer market in the main event.