Android tablets quarter share overtake Apple: the need to improve product loyalty

Since the release of the iPad, Apple's dominant position in the tablet market has been, Android followed, but recently the situation has changed. According to market research firm IDC reported that the first quarter of 2013, the global Tablet PC shipments of 49.2 million units, an increase of 142.2%. Apple iPad shipments of 19.5 million units, an increase of 65.3%. Tablet PC running the Android operating system market share of more than Apple's iOS platform.
Public Android tablet manufacturers to drive down product prices in exchange for a certain igogo Tablets PC market share, but this approach will lead directly to the reduction of its brand recognition. In order to catch up with Apple, manufacturers not only to work hard in the market share, but also to spare the article in terms of internal strength, the stroke market quality.
Android tablet market share than Apple
The world is craving a cheaper iPad alternatives, so the the Android ecosystem original equipment manufacturers to respond positively, well-designed, affordable products. According to IDC statistics show that, iPad is losing market share at an alarming rate, as people began to realize Android tablet function and iPad competitiveness.
According to IDC statistics show that, as of the first quarter of 2013, Android Tablet PC shipments reached 27.8 million units, a 56.5% market share; iOS came in second place, shipments reached 19.5 million units market share compared with 58.2% in the first quarter of last year fell to 39.6%; Microsoft's Windows and Windows RT Tablet PC also experienced growth, the shipments were 1.6 million units and 20 million units, the market share respectively 3.3% and 0.4%, respectively, compared to the first quarter of 2012, an increase of more than 2%.
Android tablet manufacturers are experiencing tremendous growth, and some even increase more than 100%. However, in terms of single-vendor market share, the champion still belongs to Apple, Samsung, Asus, Google still fall in the apple. Samsung Tablet PC market share in the first quarter of 2013 was 17.9%, Tablet PC shipments to 8.8 million units, or have a certain gap with Apple's 19.5 million shipments. The brand ranked third to fifth respectively: the ASUS 5.5%, 3.7% of the Amazon and Microsoft's 1.8%.
Apple has been able to maintain a leading market share, mainly due to consumer demand for the iPad mini; ASUS Tablet PC shipments suddenly leapt to the third, in large part thanks to Google's Nexus 7; Amazon slipped to fourth place, the agency believes that the main problem is that the company is highly dependent on seasonal product cycle; worth mentioning that Microsoft Surface RT and Surface Pro total shipments reached 90 million units, which helped the the first time among the fifth in the list.
Android-based machine sea tactics PK Apple
While Apple is still the world's largest Tablet PC manufacturers, but its market share does not increase and second place Samsung. Throughout the year-on-year increase, it is not difficult to find that Apple's year-on-year growth of 65%, but Samsung's year-on-year growth of 282%, ASUS year-on-year growth of 350%, Amazon year-on-year growth of 157%. Three Tablet PC manufacturers increase far beyond the apple, which is Android Tablet PC market share than Apple's most direct factor.
Android and Apple share the shift is not just because of the gap on the increase, even more important reason is that competition intensifies. From the Google Nexus Samsung Galaxy Note 8.0, an endless stream of Android-based tablet, Apple has been relying on the iPad and iPad mini to conquer the world, nowhere near Andrews richness.
Since it was launched in the second half of 2012, the first generation Nexus 7 cumulative shipments has reached about 400 million -450 million units. Google and ASUS have been prepared in a second-generation Nexus 7 May, Qualcomm processor, and large-scale shipments in July.
Samsung 7-inch market-oriented. Samsung recently announced the launch of the igogo Android 4.0 Tablet PC Galaxy Tab series first product-Galaxy Tab 7.0, which uses the Android 4.1 operating system. This is just the first product of Samsung Galaxy Tab series, followed by Samsung will launch more Galaxy Tab series of tablet PCs. Samsung's move is intended to continue to expand the Android system tablet lineup to front counter Google Nexus7 and Apple iPad mini.
I want to go beyond Apple still has a long way to go
Although the Tablet PC market share, Android has broken an Apple dominate, but want full beyond Apple, only work hard in the market share is not enough.
First, because the selling price of Apple products is generally higher than other similar products, its revenue is still the highest in the market. According to media reports, Apple's iPad only business revenue last year of $ 32 billion and occupy the tablet PC market share of 60 percent. 2013 iPad and iPad mini sales are expected to reach $ 46 billion, may be part of the quarter, an increase of up to 75%.
Second, Android tablets brand recognition is still far and apple. the launch of iPad mini to make up the blank of Apple's 7-inch tablet market, but also intensified competition in the increasingly popular 7-inch tablet, the corresponding Android devices had to cut prices to sell. By lowering prices to move up the practice of market share Android tablet brand recognition, a direct result of lower consumer loyalty gone. Not only that, the consumers affected by this generally believe that, Price frequently diving Android tablet no possibility of preservation, not worth it to them to spend money to buy.
In Forrester's survey, Apple products are still preferred by business users, its market share was 26%. In second place is Windows 8, its market share is 20%. Android software market share is only 11%. IOS system malware than Android system, although the the Apple Tablet consumer market may become saturated and the decline in the share, enterprises, government agencies and the field of education are more willing to buy the iPad and iPad mini, more robust enterprise market demand. This point in the enterprise market, the competitiveness of the Android Tablet PC simply can not be compared with Apple igogo
In the increasingly competitive tablet PC market, the major manufacturers of living space is getting smaller and smaller, improve market share when the first choice, lower prices at the same time, how to ensure brand recognition, improve product cost and product revenue to boost the profit margins are also important. Android tablet market share prosperity, but in order to fully beyond the Apple brand, profits, and many other aspects of the application is still a long way to go.