Chinese consumers prefer to use smart phones and tablet computers for online shopping

PwC's latest report, "Secret online shoppers: multichannel retailing 10 Myths" shows that Chinese igogo android tablet pc consumers faster than consumers in other countries to accept the Internet as a retail channel, 24% of the Chinese online shopping respondents said they plan to in the next 12 months will be used more frequently tablet or smartphone Internet shopping, this proportion is higher than the global average (11%) more than doubled.
    Worldwide, has five years to Internet shopping experience by up to 44%, while the ratio in China is only 30%, but the enthusiasm of the Chinese consumer shopping is much higher, and use a variety of different channels.
PwC China and Asia Pacific Managing Partner of the retail and consumer goods industries, Ms. Carrie Yu said: "The global survey shows that China in many ways different global Chinese consumers online shopping frequency ahead of the global average In China, 58% of respondents at least once a week online shopping time, the proportion of the global average of 29%. "
Chinese shoppers also at the forefront in the use of new devices and social media. In China, 39% of respondents use at least once a month Tablet PC Shopping, 35% of smartphone shopping, and 29% use social media to shop. Worldwide, the corresponding proportion was 17%, 16% and 12%.

Miss Yu added: "Chinese consumers are increasingly mature, prefer a tablet or smartphone. Our survey showed that nearly 1/4 of the Chinese online shoppers said they plan in the next 12 months, more frequently use of Tablet PC or smart phone shopping, compared with the global average, more Chinese consumers are using social media platforms shopping.

For Chinese consumers, social media platforms has become an important tool for online shopping igogo tablet android Compared with the rest of the world's consumers, Chinese consumers are more actively using social media: 57% of Chinese consumers expressed their concern on social media favorite brands or retailers the latest news in the global respondents , this proportion was 38%. In addition, more Chinese online shoppers use social media to interact with brands, evaluation companies and products, as well as looking for new brands.