Thursday, June 27, 2013

Global Business Information: Smart phones usher low tide: iPhone face the shock


Foreign media wrote today, Europe and the Asia-Pacific market, the latest data show that, iPhone's share is gradually declining, which indicates that the smart phone industry into a new phase: the low-end equipment to meet through cash-strapped consumers. For this reason, the major mobile phone manufacturers have launched a high-end products, low version. However, Apple has always insisted on the high-end strategy for companies, there may face a greater loss than the competition igogo
The following is the text of the article:
Similarly an iPhone, were sold in the United States, but in the overseas market is the key to retreat android 4.0 cell phones 2013 This fully shows that the market sought by the United States may not be in the overseas products with great success. According to the latest data, this is not a momentary stumble, but rather indicates that we have entered the end of the initial stage of smartphones, while Apple's magic attract consumers upon which the future will be more and more difficult to work.
U.S. market research firm IDC released first-quarter smartphone shipments in Western Europe data show that Apple's market share to 25% from a year ago to 20%. The company's many businesses have been robbed of Samsung, the latter's share from 39% last year to 45%. But Sony and LG's second-tier U.S. market, these companies seem to achieve a decent share of the growth
IDC research director for European mobile devices Francisco? Geronimo (Francisco Jeronimo), said people who want high-end smart phones are basically already bought. New buyers' disposable income is relatively low, the reason they buy smart phones, simply because these products have prices. "We have now entered the second phase of popularity of smart phones, growth momentum will come from consumers without smart phones." He said.
Consumer spending less these users, there is an optional cheap products, the willingness to buy luxury goods at high prices lower. In addition, the European mobile phone operators to provide subsidies to the user when not generous enough. In the United States, iPhone's price is not much higher than the other smart phones, but for cash-strapped people, this difference will be very significant.
If you put aside the world's richest market, the eyes move elsewhere, high-end smart phone manufacturers will be more sad days. Excluding affluent Japan, Asia-Pacific market accounted for roughly the first quarter to half the global demand for smartphones. Chinese smartphone manufacturer impressive progress here, which for them has accumulated valuable experience and will help in the future to attract European consumers on a tight budget.
Geronimo believes that Apple's other high-end companies in the low-end market outlook is not optimistic. A recent IDC report shows that Apple has been out of the top five smartphone vendors in India as well. The lowest level of consumption for the Asian market may also constrain the development of such enterprises, because they crave product prices far lower than Apple's or Samsung's wishes. "They are unable or unwilling to provide such products, because they do not want to destroy their own brand." Geronimo said igogo
IDC released market share in Europe shows that this trend is not developing patents. This could also cheap best android 4.0 cell phones explain why the major smart phone manufacturers competing to launch high-end products, a simplified version. Low-priced products in the new smartphone sales in the proportion will increase. Although there are rumors that Apple will launch low-cost iPhone, but the company's current low-end market penetration strategy is primarily based on low sales the old models.
Cater to the trend in the price of the process, Apple may face a greater loss than the competition. The company has always been to show people the luxury brand's image. Samsung and HTC had previously sold off low-priced products, while Apple users, but there is always a sense of superiority. This model may be able to work in the United States, but the overseas market is not necessarily so

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