No breakthrough smartphone HEDY Holding diverted into the LED

Sluggish growth of traditional PC business, the smart phone business nor larger breakthrough, Hedy Holdings (002,027, closing price 4.14) yesterday (June 4) Notice that the proposed Optical Co., Ltd. in Guangzhou Hedy into LED application products and other fields igogo
However, LED industry after several years of aggressive growth, is a "bloody." Hedy Holding himself admits, "does not involve the main products LED core technology, the company faces intense market competition, product replacement fast challenge."
Smart phone business fell short of expectations
2012, Hedy Holding's operating income was 1.337 billion yuan, compared with 2011 increased by China Android phones only 5.1%. And the company's 2010 operating income was 1.644 billion yuan.
Currently, there are seven main business holding two blocks, one machine and computer peripheral products, one is a digital communications products. 2012, although the computer machine HEDY Holding a 17.16% increase in business, but the computer peripheral product sales revenue has declined by 46.8%. Digital communications products, in 2012 the company invested a lot of effort in the field of smart phones, operating income compared with 2011 growth of 58.01 percent.
However, Hedy Holding these types of products, gross margin is not high. Computer machine's gross profit margin was 7.18%, computer peripheral products, gross margin was 5.75%, digital communication products, only 10.59%. This makes the company last year attributable to shareholders of the Company after deducting non-recurring gains and losses net profit was only 3.1233 million yuan.
Hedy Holding, said in a 2012 report by smart phones and other mobile terminals shock, PC market far less than expected and showed a declining trend. Market research firm IDC data show that in 2012 global PC shipments fell 3.2%, Asia-Pacific (excluding Japan) PC shipments of 121 million units, compared with 2011 decreased by 2%, the first decline occurred.
2012 Hedy Holding shifted the focus to the development of smart phones as the representative of smart mobile terminals, for the smart phone as a bigger and stronger company's main business breakthrough.
However, this transformation is not smooth. In March this year, Hedy Holding announced that due to the initial investment brand outlets fell short of expectations, the overall situation of poor market development, the company decided to withdraw the application submitted to the Commission last July of 407 million yuan set by the program, and the sums of money put into the original plan for the smart phone business.
Company official said earlier, in 2012 in the smartphone business development overall feeling is lower than expected. Found this situation, you can not then cast into several hundred million of funds.
LED technology is inadequate reserves
Original business lackluster, Hedy Holding the sights optoelectronics industry. New Optical Co., Ltd., established in Guangzhou Hedy registered capital of 10 million yuan, of which HEDY Holding intends to own funds 5,100,000 yuan, funded ratio of 51%; natural Sunde Bing intends to monetary contribution 4.9 million yuan, 49% funded ratio . Business areas are LED application products, electronic products and accessories.
Company, involved in the photovoltaic sector, primarily with the market demand, in response to the call of the national energy saving, the corresponding LED lighting and related products, market development, thereby expanding the scope of our business, and strive to improve company performance.
Whether through the project to enhance the company's performance? Hedy Holding does not seem cell phone to have much chance. The company secretaries Yan S in the "Daily Economic News" reporter, said that at present, the company's foundation in the LED, not enough to bear the company's main business.
"Some look to do some business, but not to say that this talent is bound to turn our registered capital is relatively small, at the technical level there is not much development of things." He also said igogo
The current competition in the LED industry has been quite intense, Shenzhen since 2011, there are many large LED business failures. For the LED industry is not much accumulation of Hedy Holding, the challenge can be imagined. Chinese home appliance business marketing committee executive president of the Association of Hong Shibin told reporters, speaking for HEDY Holding, the original computer business is indeed limited growth potential, emerging into the LED industry, should be considered a useful attempt.