Tablet PC into a board game new positions: Cross-selling ushered in a second spring

Foreign media wrote today, although as a classic form of the game, but the board game android 4.1 tablets from china but in the tablet market gained a new life, not only to achieve cross-selling, and the digital version of the game some of the features introduced physical version igogo
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Scrabble "Scrabble" probably want to add it thesaurus iPad.
This from Hasbro (Hasbro) has developed a board game though born in the three quarters of a century ago, but now has become the most popular tablet game, it is in Apple's iPad among the best-selling applications on the platform List No. 14.
Coincidentally, and "Scrabble" like Zynga "Words With Friends" is also higher than the first eight. In addition, TheCodingMonkeys of "Carcassonne", United Soft Media Verlag the "Settlers of Catan" and Hasbro's "Monopoly" have also been among the most popular applications App Store list.
Digital version of "Scrabble", developed by EA, the project leader Chip Lange (Chip Lange) said that the reason why these games on your tablet to find the audience, because these games are timeless classics.
Tablet PC sales is not limited. Days of Wonder CEO, Eric Howe Temeng Te (Eric Hautemont) said the purchase of the iPhone or iPad version of "Ticket To Ride" of those, 16% within a month to purchase the physical version of the game.
He said that, overall, people who buy the iPad version will eventually be 30-40% buy the physical version of this board game.
He added that board games are so popular on the tablet, and cross-selling is so strong is because players can touch the screen. "When you play with the computer, you know that you are using a computer." He said. Keyboard and mouse will make the user's physical and emotional keep a distance between, "iPad are transparent."
Hao Te Mengte The team also developed for the Android version of the game.
Board game "Settlers of Catan" mobile project leader Santos Teng Su exam (Thorsten Suckow) said, iPhone and iPad version, respectively, in 2009 and released in 2010, the current total sales volume has more than 750,000 copies. He added that people do not just buy the game, a lot of people will buy the map expansion pack.
The company's general manager and director of business development Gedo · Tuoyi Bo (Guido Teuber) said that the reason why people buy a digital version of both entities and bought version, because you can get a different experience. For example, the digital version of the "battle" element allows gamers to discover new areas, and traditional board games but can not achieve this. "It's like drama." Tuo Yibo said.
Compared to other integrated physical and digital two major areas of business igogo android 4.0 tablets in the resurrection on mobile games board games achieved greater success.
For example, Hasbro tried to launch "Battleship" digital version of the game. Dubbed "zAPPed" toy battleship game an entity integrated together with the game, players can put toys on warships on the iPad screen. Hasbro declined to disclose specific sales, but the company is a numbers game, senior vice president Mark Lecce (Mark Blecher), said the key is played. "Excellent brand can attract enough users try a game, but if not fun, they will not be sticky and will not recommend to friends." He said.
The company's digital project is not only to help its sales of more games, some games will be digital version also introduced the concept of physical version. For example, "Trivial Pursuit" There is a digital version called "bet you know" feature that allows players to wager to bet another player knows the answer, this feature has been introduced physical version. EA is also developing "Monopoly" Digital Edition "Monopoly: Hotel Tycoon," which allows players to a building housing the hotel features have also been introduced physical version.
"We found that it has become a mainstream trend," Lange said, "These games have entered the mainstream