Tablet PC market increasingly competitive giant ad spending soared

According to recently released 2012 U.S. list of the top 200 advertisers, the Big Three in 2012 compared to 2011 advertising spending budget a substantial increase-igogo Android 4.1 Tablet PC
Beijing time on July 9, according to foreign media reports, with the tablet PC market increasingly competitive, Apple, Google and Amazon on advertising is also generous. According to recently released 2012 U.S. list of the top 200 advertisers, the Big Three in 2012 compared to 2011 advertising spending budget a substantial increase.
Data show that in 2012, Apple's ad spending by size counted as the 12th largest U.S. advertisers. In order to resist Samsung, Amazon and other mobile equipment manufacturers compete, Apple 2012 in the so-called "standard media" on advertising spending reached $ 662 million, an increase of 21% compared to 2011. Standard media including television, billboards, magazines, radio and online display advertising, but does not include the search.
Google in 2012 U.S. top 200 advertisers, ranked 36. 2012, Google's spending on the standard media increased compared to 2011 by 66%, including the Nexus tablet, Google+ and Chrome on ad spending reached $ 340 million, far higher than the $ 203 million in 2011 igogo
Amazon in 2012 on standard media expenditures reached $ 245 million cheap android 4.1 tablets compared to 2011 increased by 58%, which also makes its ranking increased to 68. The main object of the Amazon Kindle advertising series tablets and e-readers.
Although Google and Amazon in ad spending last year, up and down a big Costly, but according to IDC, Apple still occupy the dominant position in the tablet market. In the first quarter, Apple iPad tablet computer has a 40% market share.