U.S. media: The new Samsung tablet ATIV Q enough to help circumvent Apple

According to the American Forbes website reported July 1, June 20 release ATIV tablet computer before the new series, Samsung to reporters a brief description of their own in the global tablet market challenges. "Korea Times" said that Samsung is agonizing over his failure in the U.S. market, Apple in this market with home advantage to dominate.
An unnamed Samsung executive said Samsung Tablet PC market share in the igogo android 4.2 tablet pc United States hovering around 13%, far below the 50% of Apple's market share (difference between 17% of global market share: Apple's share of the to 36%). Our technical staff and management are trying to come up with a different way to deal with.
Samsung is the conference held in London, part of this different approach has been reflected - and Galaxy Note series and was also released with a higher quality of Windows Tablet PC! This seems to be part of the emerging trend - highlighted so Windows instead of Android as the preferred operating system.
Telecommunications industry watchers may have noticed, recently Telefonica (Telefonica) also proposed a similar idea. They will be used to support more marketing power of Microsoft.
However, Samsung also unveiled a tablet computer (ATIV Q), allows users to access through the Windows operating system Android content. So in a sense, both the reduction of Android have increased: Samsung Apple fans and other efforts to attract new users in the process, will be brought into the Windows Andrews area.
However, Windows Tablet Samsung acknowledged the poor sales - last year they released a ATIV series. However, in an operating system market, Windows share is growing, which is the U.S. smart phone market. This is because, for the first time the use of smart phones tend to choose Windows Mobile, and more and more people replace smart phone choice is iOS or Android operating system. Samsung needs to attract first-time users of tablet PCs and smart phones on some of the successful experiences passed on to the tablet up.
Samsung believes that the problem lies in the lack of Apple in the U.S. market under a higher and better content. In the Southeast Asian market, Samsung chose to play as the center of the development of the smart phone platform, has launched a social networking game center that will attract people to the world of Samsung. Andrews to provide content, while profits went to Google, but so far Samsung is still lacking in Western markets compelling platform strategy to replace Andrews. Meanwhile, Google is slowly build up the image of the hardware provider.
Windows does not give the South Korean company to provide enough content option android tablet pc online store This time last year, Samsung's very openly expressed dissatisfaction with Windows 8.0. Samsung's new device not only uses the Windows operating system, but also uses the Intel (Intel) processor. New equipment suddenly looks more like an American product. This may be helpful.
But all who have little effect on Samsung. Samsung ATIV Q action is taken on their screen with the highest resolution, and this would mean that the product is expensive (estimated at $ 699 or so igogo
U.S. high-end tablet PC market is nearly saturated. Situation turned to cheap equipment, although Samsung still want to participate in the high-end market, but cheap products is Samsung's expertise. While Samsung's biggest problem is to get more content to make their tablet more attractive to U.S. consumers, but Samsung's ATIV Q in addition to increasing the content of external Andrews is still emphasis on hardware, like Samsung do What differences exist but can not be unified. Although the dual operating system is very interesting, but it may also reflect a lack of decisiveness Samsung, which also explains why in some key markets Samsung stagnated.
If Samsung in the U.S. market, with Apple and the iPad a high, you need to have more action, but the opposite, but against the homogenization of Samsung commodity producers can improve the performance of minor repairs. Samsung needs more profound brand positioning and greater pace, while ATIV Q in which the two are not accounted for.