Thursday, September 12, 2013
Sony's new smart phones starting in China image
Sony China as the emerging market leader , recently, Sony's first smartphone images , using 20.7 million pixel camera XperiaZ1, choose China as its world debut in the market , and has started pre-sale.
Previously, Sony China president Li Tian Shen tree in an interview with Nanfang Daily android phones cheap reporter said that China is an emerging market leader, Sony's business in China has become the United States, Japan, an important market for par . But in the mobile phone business, Sony assigned from the Chinese market share is still quite small , far behind Apple , Samsung and other manufacturers after igogo
China is the most promising mobile phone market. Market research firm Canalys latest data show that the Chinese mainland market smart phone shipments in the second quarter was 88.1 million , more than a third of total global shipments , an increase of 108 %, which is the highest growth rate , total sales most regions. By 2017 China's smart phone market is expected to soar to $ 117 billion . Sony hopes from this big cake "bite " under more just Nokia China sales director to "switch " to Sony, as Sony Mobile Greater China president Guoqiang said Sony has begun the process of reshaping the Chinese sales channels .
According to Huang Guoqiang introduction, Sony will strengthen the public distribution channel construction speed , target coverage Sony all official outlets in the country , as well as important phone sales outlets ; dropping channels , channel partners and regional chains , three or four lines to enhance the coverage of the following cities breadth ; strengthen cooperation with the three major carriers , and gradually into the three major carriers Direct stores ; strengthen cooperation with other domestic Sony products and channel integration . He also said that Sony will comprehensively strengthen cooperation in major electricity supplier , " electricity providers will become Sony mobile phones in China next important sales channe igogo
The release of new mobile phones XperiaZ1 sets Sony imaging technology at android cheap phone a high level of imaging comparable to a digital camera , they use about 20.7 million pixel camera is in addition to the Nokia 1020 , the current world's highest pixel mobile phone camera . In addition, the phone is equipped with a large 1/2.3-inch image sensor ExmorRS laminated -type mobile version , first used in smart phones Sony G Lens and BIONZ image processor for mobile, with large aperture 27mm F2.0 wide angle tie .
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