The Global Business news: Windows Phone8 to hard to shake the smartphone ecosystem

Microsoft had to race against time: high hopes for Windows Phone system has not yet reached cargador coche iphone 5 the expected effect of the outside world, the gap is still widening and competitors Android platform and Apple iOS platform]Immediately following the footsteps of Windows8 (hereinafter referred to as "Win8"), Windows Phone 8 (under said WP8 is about to face the Chinese marketRecently, Microsoft's senior vice president, Greater China chairman and CEO, He Lok Fu to the media, including the "First Financial Daily" said, WP8 will come soon. Starting next month, is expected to Nokia, HTC, Samsung and Huawei equipped WP8 phone system will have been released.China is one of Microsoft's most important markets worldwide." He Lok Fu said, according to the report released by Ai Media Advisory, as of the end of the second quarter of 2012, the number of smartphone users in China reached 290 million. "We also accelerated the pace of product release in China."
Microsoft had to race against time: high hopes WP Windows Phonsystem has not yet reached the expected effect of the outside world, the gap is still widening and competitors Android platform and Apple iOS platformIDC said the latest report, Google Android camp shipments totaled 136 million smartphones sold in the third quarter of 2012, the market share rose significantly from 57.5% in the same period last year to 75%; iPhone, Apple iOS platform shipments to 26.9 million, accounting for 14.9%, while the the Microsoft camp WP shipments reached 3.6 million, increased to 3.6% from 2% in the same period last year. 4100000 7700000 less than RIM's BlackBerry and Nokia Symbian devices Ministry of shipmentsSome people have been released Win8 and WP8 likened to Microsoft perilThe United OEM manufacturers win over carriers
Microsoft to take a middle route, know how to please the Chinese market appears cargadores iphone 5 o be growing. The RMB as the settlement currency of the application store, integrate Paypal and Sina microblogging, voice recognition will fully support the Chinese ... a large number of Chinese localization applications have been implanted WP8 platformVice president of Microsoft Greater China Zhang Yongli, WP8 biggest change is that the greater emphasis on the user experience personalization. In addition to the previous the WP platform specific dynamic magnetic paste function, WP8 new dynamic applications, Children's Corner, circles, traffic management and other personalized applicationsHowever equipped a WP8 first partners only Nokia, HTC, Samsung and Huawei four, do not add up to 10 WP8 phone, by contrast, Android machine sea tactics occupy a lot of the market.Vice president of Microsoft Greater China and Wen Tao, general manager of communications and operators Division, told reporters that the choice of partners and considerations based on past experience. Windows Phone 7 had many OEM manufacturers and Microsoft, but which made small, and finally nothing so Microsoft hopes to in WP8 launch, targeted four bigger the platform, and then driven by more OEM joining.
In addition, the bundled between Microsoft and the carriers are getting closer. Wen Tao said future operators smartphone will become larger and larger. WP8 support three mobile phone operators in different formats; addition, WP7 and WP8 system launched smartphone support different price.At present, a good news for WP8, firm choose Microsoft platform, Nokia has been found in the WP8 turnaround. It is reported that is beyond the vendor previously expected due to strong sales in the market, Nokia Lumia 920 sold out in the global market stock. Even Finnish retailers said the Lumia 920 market demand for more than 10 years, Nokia phone. Shortage situation even make the Nokia shares rose Microsoft CEO Steve Ballmer previously optimistic forecasts, the next 12 months "Windows years, there will be 400 million devices using Win 8 and WP8 operating systemEcosystem difficultiesMicrosoft tried to seize food from the mouth of Apple and Google, is the highlight of cross-platform. Microsoft platform technical director of the Division of China Zhao Liwei told reporters, the Win8 almost 11,000 API interface, WP about over 3000, of which the 2800 WP API and Win 8 is shared. This means that when developers write WP application, in addition to the difference between screen size and interaction, it is easy to migrate the application to Win8.
But some in the WP platform to test the third-party developers for a long time, and seems to ployer momo8 speed have too much patience to continue to waitIn the beginning of the year, touch Po founder Zhang Kan told reporters that the developers for the WP platform also adopted a wait-and-see attitude, one is because WP mobile phone market ownership remains to be seen, the second is the construction of the eco-system developers can really earn really gold and silver. But almost a year later, he treats the WP attitude has not changed much - "WP platform and the previous situation, is still not mature enoughTouch treasure in one week of the Android platform user to add hundreds of thousands, perhaps no less fast growth of mobile phone users in WP Zhang Kan told reporters, Microsoft's intentions to support developers, but too little WP8 amount of mobile phone users, an increase of slow. Therefore, touch treasure is in no hurry to spend great efforts put into this market.
Has over ten million users of mobile applications on the iOS and Android platforms Lee want (a pseudonym), the same is true of "count on fingers. He told reporters that cooperation and Microsoft's mobile platform, the application of about a million downloads so far. However, the payback period is proportional to consume a lot of energy and cost and return difficult.
"The developer is very realistic in support of revenue, the development of space is not evident, WP8 platform can hardly expect," Lee told reporters, through contact with the three platforms found in contact with Apple, Google, is to discuss the application earnings problem, how to solve development and operational issues; Microsoft is more realistic needs, such as WP7, WP8 listed on the cooperation and support. "Zhao Liwei seems, WP8 Mobile sales up difficult drive developers, but a lot of smart developers willing to seize the initiative, optimistic about the platform, breakfast in. Perhaps the opportunity to make money moreZhao Liwei told reporters in WP8 on active developer focused on both ends of the "pyramid" that the large-scale development, such as Sina, Tencent, etc., as well as small individual developers. "Especially for small developers, want to stand out from the flood of applications in the iOS and Android platforms become increasingly difficult, and marketing costs are rising, but few WP platform application, greater opportunities for budding." Zhao Liwei said.
The data from Microsoft WP8 now has more than 120,000 apps and games, counting the pantalla iphone 5 hundreds of applications and games on a daily basis, of which 30% of the applications and games developed in China